OTHER TITLES IN DIGITAL AND SOCIAL MEDIA MARKETING AND ADVERTISING COLLECTION
Victoria L. Crittenden, Babson College, Editor
• Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value by Eliane Pereira Zamith Brito, Maria Carolina Zanette, Benjamin Rosenthal, Carla Caires Abdalla, and Mateus Ferreira
• Presentation Skills: Educate, Inspire and Engage Your Audience by Michael Weiss
• The Connected Consumer by Dinesh Kumar
• Mobile Commerce: How It Contrasts, Challenges and Enhances Electronic Commerce by Esther Swilley
• Email Marketing in a Digital World: The Basics and Beyond by Richard C. Hanna, Scott D. Swain and Jason Smith
• R U #SoLoMo Ready?: Consumers and Brands in the Digital Era by Stavros Papakonstantinidis, Athanasios Poulis and Prokopis Theodoridis
• Social Media Marketing: Strategies in Utilizing Consumer-Generated Content by Emi E. Moriuchi
• Fostering Brand Community Through Social Media by William F. Humphrey, Jr., Debra A. Laverie and Shannon B. Rinaldo
• #Share: How to Mobilize Social Word of Mouth (sWOM) by Natalie T. Wood and Caroline K. Muñoz
Announcing the Business Expert Press Digital Library
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