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by Ken Dychtwald, Robert Morison
What Retirees Want
Cover
Introduction
1 The Age Wave Is Rising
A Brief History of Retirement
How Demographics Are Redefining Retirement
How the Age Wave Is Transforming the Economy and the Marketplace
How the Boomers Are Redefining Retirement
Connecting with the Boomer Generation
The New Retirement Lifescape
One Size Doesn't Fit All
Retirement Is a Journey, Not a Destination
Notes
2 Ageism Sucks
When Old Was In
Ageism Is Both Ignorant and Blinding
Ageism Blocks Authenticity
Advertising: Hardly Any Older People in the Room
Leading the Way
The New Metric of Maturity
Notes
3 Reframing Aging
Aspiration, Not Desperation
The End of “Seniors” and the Rise of “Modern Elders”
It Isn't About a Number
New Freedom, Less Worry, More Fun
Aging Becomes a “Non-Issue”
Modern Elders Are Reinventing, Not Retiring
The Power of Universal Design
The New Story Can Be Fun to Tell
Staying in the Game with a New Sense of Urgency
Notes
4 Putting Wisdom to Work
The Older Worker Payoff
Why People Work in Retirement
How People Work in Retirement
The Life Cycle of Work-in-Retirement
Workforce Ageism, Skills Obsolescence, and Other Barriers
Four Types of Working Retirees
How Employers Can Engage Working Retirees
Notes
5 The Time Affluence Explosion
The Baby Boom Leisure Boom
The No-Vacation Nation
Retirement Transforms Leisure – and Leisure Transforms Retirement
The Leisure in Retirement Journey
Everyday Leisure and Staying Healthy
In Search of Peak Experiences
Help Needed: How and Where Can Fun Be Found?
Notes
6 Searching for the Fountain of Health
Retirement's Biggest Wild Card
The Health-Wealth Convergence
Taking Charge of Health: The Self-Care Revolution
Four Boomer Health Styles
Helping Boomers Look and Feel Their Best
Coming Breakthroughs in Longevity?
Battling and Coping with Chronic Conditions
Maintaining Brain Health for Life
Living with Everyday Health Problems
Age-Related Tech Is Ramping Up
Waze to Help People Out of the Maze?
A Looming Geriatric Medical Crisis
Notes
7 Retirement Isn't a Solo Project
The Changing Family Lifescape
Deepening Relationships and the Reemergence of Interdependence
The Generosity of Grandparents
Who's the Buyer?
Transgenerational Appeal: No Need for Age-Ghetto Marketing
Challenges Aging Families Face
The Responsibilities and Rewards of Caregiving
The Journey of Widowhood
Notes
8 Home and Community
Crossing the Threshold into the Freedom Zone
Should We Stay or Go?
Where Retirees Want to Live
How Retirees Want to Live
The Upsize Surprise
Renovation and Home Services
Care at Home
Communities with Care
Notes
9 Funding Longevity
The Funding Formula Is Changing: No More Three-Legged Stool
Widespread Lack of Understanding, Confidence, and Trusted Advice
Holistic Preparation for Retirement
Challenges Women Face
Course Corrections in Retirement
Spending and Decumulating in Retirement
Cash Poor But Brick Rich: Ways to Monetize the Biggest Asset
Coping with Health Care Costs
Avoiding Elder Fraud: A Hidden Menace
Tools and Resources to Help Keep Affairs in Order
Notes
10 The Giving Revolution
The Power of Purpose
The Longevity Bonus: The Upside of Aging
Giving with Purpose and a Desire for Impact
How Giving Gives Back
Intergenerational Connections
Women: The More Generous Gender
New Ways of Giving
Waze Needed to Precisely Match Interested Givers with Potential Recipients
Giving Within Families: The Four Pillars of Legacy
What Matters Most Regarding Legacy
Financial Inheritances
A Good Death and Dying with Purpose
The Future of Dying
Notes
11 Retiring Retirement
The Third Age: Life's New Frontier
A Glimpse into the Future
A Great Age?
Time's Up
Acknowledgments
About the Authors
Index
End User License Agreement
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