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Book Description

It’s time to take the fear and frustration out of social media. In today’s crowded marketplace, it’s harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility.?

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Acknowledgments
  6. Contents
  7. Section One: Setting the Course
    1. Chapter One: Virtual and Reality: How Social Media Changed the World
    2. Chapter Two: Creating a Social Media Plan and Platform
    3. Chapter Three: Building Credibility and Gathering Your Tribe
  8. Section Two: Building a Foundation
    1. Chapter Four: The Mighty Three: Facebook, Twitter, and LinkedIn
    2. Chapter Five: Navigating the Google Empire
    3. Chapter Six: Blogging, Pinterest, Tumblr, and Instagram
    4. Chapter Seven: YouTube, Facebook Live, and Web Video
  9. Section Three: Level Up Your Game
    1. Chapter Eight: Maximizing Interest Sites, Meetup, Reddit, and Forums
    2. Chapter Nine: Internet Radio and Podcasting
    3. Chapter Ten: Kickstarter, Patreon, and GoFundMe
    4. Chapter Eleven: Social Amplification and Gamification
  10. Section Four: Beyond the Basics
    1. Chapter Twelve: Why You Still Need a Website and a Newsletter
    2. Chapter Thirteen: Social Media, Branding, and Influence
    3. Chapter Fourteen: Go Global, Stay Local
    4. Chapter Fifteen: Social Media Tips and Tricks for Authors, Speakers, Event Planners, and Content Creators
    5. Chapter Sixteen: Not-for-Profit and Cause-Focused Grass Roots Social Media
    6. Chapter Seventeen: Time in a Bottle: Capturing History on Social Media
  11. Conclusion: Imagining the Future
  12. Resources: Cool Sites You Haven’t Heard Of
  13. Index
  14. About the Author