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Section Four: Beyond the Basics
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Section Four: Beyond the Basics
by Gail Z. Martin
The Essential Social Media Marketing Handbook
Cover
Title Page
Copyright Page
Dedication
Acknowledgments
Contents
Section One: Setting the Course
Chapter One: Virtual and Reality: How Social Media Changed the World
Chapter Two: Creating a Social Media Plan and Platform
Chapter Three: Building Credibility and Gathering Your Tribe
Section Two: Building a Foundation
Chapter Four: The Mighty Three: Facebook, Twitter, and LinkedIn
Chapter Five: Navigating the Google Empire
Chapter Six: Blogging, Pinterest, Tumblr, and Instagram
Chapter Seven: YouTube, Facebook Live, and Web Video
Section Three: Level Up Your Game
Chapter Eight: Maximizing Interest Sites, Meetup, Reddit, and Forums
Chapter Nine: Internet Radio and Podcasting
Chapter Ten: Kickstarter, Patreon, and GoFundMe
Chapter Eleven: Social Amplification and Gamification
Section Four: Beyond the Basics
Chapter Twelve: Why You Still Need a Website and a Newsletter
Chapter Thirteen: Social Media, Branding, and Influence
Chapter Fourteen: Go Global, Stay Local
Chapter Fifteen: Social Media Tips and Tricks for Authors, Speakers, Event Planners, and Content Creators
Chapter Sixteen: Not-for-Profit and Cause-Focused Grass Roots Social Media
Chapter Seventeen: Time in a Bottle: Capturing History on Social Media
Conclusion: Imagining the Future
Resources: Cool Sites You Haven’t Heard Of
Index
About the Author
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Chapter Eleven: Social Amplification and Gamification
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Chapter Twelve: Why You Still Need a Website and a Newsletter
— S
ECTION
F
OUR
—
B
EYOND THE
B
ASICS
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