ACKNOWLEDGMENTS

Thank you to the crew at Career Press including Michael Pye, Laurie Pye, Lauren Manoy, Adam Schwartz, and all the others who brought this book to life. Thanks also to my agent, John Willig, and to the wonderful, knowledgeable experts who agreed to be interviewed and quoted in this book. I’m always grateful to my family for all of their encouragement and support. Finally, thank you, readers, for joining me on this adventure through the ever-changing landscape of social media.