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Cultural Mediations of Brands

Caroline Marti

Venture Capital and the Financing of Innovation

Bernard Guilhon, Sandra Montchaud

5 Years of Must Reads from HBR: 2020 Edition (5 Books)

Harvard Business Review, Michael E. Porter, Joan C.

HBR Guide to Managing Strategic Initiatives

Harvard Business Review

HBR Guide to Making Better Decisions

Harvard Business Review

The Socially Intelligent Project Manager

Kim Wasson

Bridging Differences for Better Mentoring

Lois J. Zachary, Lisa Z. Fain

Lean AI

Lomit Patel

Turning Silicon into Gold: The Strategies, Failures, and Evolution of the Tech Industry

Griffin Kao, Jessica Hong, Michael Perusse,

Price and Value: A Guide to Equity Market Valuation Metrics

George Calhoun

The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

Tim Riesterer, Erik Peterson

Teach Yourself VISUALLY iPhone 11, 11Pro, and 11 Pro Max, 5th Edition

Guy Hart-Davis

International GAAP 2020

Ernst & Young LLP

Supertrends

Lars Tvede

Yes, You Can Do This! How Women Start Up, Scale Up, and Build The Life They Want

Claudia Reuter

How to Read a Financial Report, 9th Edition

John A. Tracy, Tage C. Tracy

Advanced Positioning, Flow, and Sentiment Analysis in Commodity Markets, 2nd Edition

Mark J. S. Keenan

Borrowed from Your Grandchildren

Dennis T. Jaffe

Integrating Sustainability Into Major Projects

Wayne McPhee, Sabrina M. Dias

Private Capital Investing

Roberto Ippolito

The Future Leader

Jacob Morgan

Critical Media Studies, 3rd Edition

Brian L. Ott, Robert L. Mack

Cross-Cultural Design

Senongo Akpem

Accelerating Modernization with Agile Integration

Vasfi Gucer, Ulas Cubuk, Tony Curcio, Timothy Quigly, Shishir Narain, Nick Glowa

Stop Listening to the Customer

Adam Ferrier, Jen Flemming

Dating Disruption — How Tinder Gamified an Industry

Niloofar Abolfathi, Simone Santamaria

Betting Big on Employee Development

Ardine Williams

The Future of Platforms

Michael B. Cusumano, David B. Yoffie, Annabelle Gawe

To Disrupt or Not to Disrupt?

Joshua Gans

The New Disrupters

Rita Gunther McGrath

Cultural Mediations of Brands

Author Caroline Marti
Release Date 2020/02
Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework o....
Venture Capital and the Financing of Innovation

Author Bernard Guilhon , Sandra Montchaud
Release Date 2020/02
The funding of innovative projects that are fundamentally ambiguous often leads to situations where decision-making is difficult. However, decision-making can be improved by practices such as syndication and step-by-step funding. The dynamic of this industry requires us t....
5 Years of Must Reads from HBR: 2020 Edition (5 Books)

Author Harvard Business Review , Michael E. Porter , Joan C.
Release Date 2020/02
Five years' worth of management wisdom, all in one place.Get the latest, most significant thinking from the pages of Harvard Business Review in 5 Years of Must Reads: 2020 Edition. Every year, HBR editors examine the ideas, insights, and best practices from the past twel....
HBR Guide to Managing Strategic Initiatives

Author Harvard Business Review
Release Date 2020/02
This big initiative could make or break this fiscal year--or your career.Managing a successful strategic initiative may be the key to transforming your company--and propelling your career forward. Yet running a cross-functional team on a high-profile project can pr....
HBR Guide to Making Better Decisions

Author Harvard Business Review
Release Date 2020/02
Learn how to make better; faster decisions.You make decisions every day--from prioritizing your to-do list to choosing which long-term innovation projects to pursue. But most decisions don't have a clear-cut answer, and assessing the alternatives and the risks inv....
The Socially Intelligent Project Manager

Author Kim Wasson
Release Date 2020/02
This no-nonsense guide to social intelligence for project managers gives you a step-by-step process for building a bulletproof project team—no matter what gaps exist in personality, geography, culture, or communication style. High-performing teams don't happe....
Bridging Differences for Better Mentoring

Author Lois J. Zachary , Lisa Z. Fain
Release Date 2020/02
This first comprehensive guide to helping mentors and mentees bridge gaps between and among cultures—a growing issue in today's diverse workplace—is coauthored by the founder and CEO of the Center for Mentoring Excellence.As the workplace has become more dive....
Lean AI

Author Lomit Patel
Release Date 2020/02
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs....
Turning Silicon into Gold: The Strategies, Failures, and Evolution of the Tech Industry

Author Griffin Kao , Jessica Hong , Michael Perusse
Release Date 2020/02
A few square miles of Northern California contain some of the world’s largest companies whose products affect billions of people every single day. What made these giants of Silicon Valley as impactful as they are? What do their paths to success have in common? Turning Sil....
Price and Value: A Guide to Equity Market Valuation Metrics

Author George Calhoun
Release Date 2020/02
Understand how to use equity market metrics such as the price/earnings ratio (and other multiples) to value public and private enterprises. This essential book gives you the tools you need to identify and qualify investments and assess business strategy and perform....
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

Author Tim Riesterer , Erik Peterson
Release Date 2020/02
Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansionIndustry analysts report that up 70- 80% of business growth comes from existing customers.So why are you still investing....
Teach Yourself VISUALLY iPhone 11, 11Pro, and 11 Pro Max, 5th Edition

Author Guy Hart-Davis
Release Date 2020/02
Know your new iPhone 11, 11 Pro, and 11 Pro Max from the inside-out with 900 color screen shots!Teach Yourself VISUALLY iPhone is your ultimate guide to getting the most out of your iPhone! Apple's graphics-driven iOS is perfect for visual learners, so this book use....
International GAAP 2020

Author Ernst & Young LLP
Release Date 2020/02
International GAAP 2020 is a comprehensive guide to interpreting and implementing International Financial Reporting Standards (IFRS), setting IFRS in a relevant business context, and providing insights into how complex practical issues should be resolved in the real world....
Supertrends

Author Lars Tvede
Release Date 2020/02
Take a look into the future and discover the trends that are shaping our worldFuturists are in the business of predicting the future. What do the most efficient futurists know? You’ll find the answer inside Supertrends: 50 Things You Need to Know About the Future. Discove....
Yes, You Can Do This! How Women Start Up, Scale Up, and Build The Life They Want

Author Claudia Reuter
Release Date 2020/02
How women can "lean in" to entrepreneurship to create the life they want! Claudia Reuter left a promising corporate career to raise her two young children but realized, when re-entering the workforce, that the gap in her resume looked like a gap in ambition—not a purposef....
How to Read a Financial Report, 9th Edition

Author John A. Tracy , Tage C. Tracy
Release Date 2020/02
The updated new edition of the comprehensive guide to reading and understanding financial reportsFinancial reports are used to provide a range of vital information, including an organization’s cash flow, financial condition, and profit performance (aka The Big Three Finan....
Advanced Positioning, Flow, and Sentiment Analysis in Commodity Markets, 2nd Edition

Author Mark J. S. Keenan
Release Date 2020/02
The definitive book on Positioning Analysis — a powerful and sophisticated framework to help traders, investors and risk managers better understand commodity marketsPositioning Analysis is a powerful framework to better understand commodity price dynamics, risk, and senti....
Borrowed from Your Grandchildren

Author Dennis T. Jaffe
Release Date 2020/02
Families share how they have maintained and grown their wealth from generation to generation. While creating wealth is a wonderful achievement, business families are also concerned with how their wealth is used to support their values, the lives of their children and....
Integrating Sustainability Into Major Projects

Author Wayne McPhee , Sabrina M. Dias
Release Date 2020/02
A practitioner-focused guide featuring tools, models, and experience from the front lines of sustainability management on major projectsWith the growing need for sustainability management on large resource, infrastructure and power projects, this book provides project tea....
Private Capital Investing

Author Roberto Ippolito
Release Date 2020/02
A step-by-step, comprehensive approach to private equity and private debt Private Capital Investing: The Handbook of Private Debt and Private Equity is a practical manual on investing in the two of the most common alternative asset classes (private equity and private....
The Future Leader

Author Jacob Morgan
Release Date 2020/02
Are you a future-ready leader? Based on exclusive interviews with over 140 of the world's top CEOs and a survey of nearly 14,000 people.Do you have the right mindsets and skills to be able to lead effectively in the next ten years and beyond? Most individuals and organiz....
Critical Media Studies, 3rd Edition

Author Brian L. Ott , Robert L. Mack
Release Date 2020/02
An engaging and accessible introduction to a broad range of critical approaches to contemporary mass media theory and research A decade after its first publication, Critical Media Studies continues toshape and define the field of media studies, offering innovative ap....
Cross-Cultural Design

Author Senongo Akpem
Release Date 2020/02
The modern web is inherently global—and if we want to design successfully for it, we must be ready to meet the needs, perspectives, and expectations of multifaceted, multicultural audiences. With utmost timeliness, Senongo Akpem shares a clear and accessible methodol....
Accelerating Modernization with Agile Integration

Author Vasfi Gucer , Ulas Cubuk , Tony Curcio , Timothy Quigly , Shishir Narain , Nick Glowa
Release Date 2020/02
The organization pursuing digital transformation must embrace new ways to use and deploy integration technologies, so they can move quickly in a manner appropriate to the goals of multicloud, decentralization, and microservices. The integration layer must transform....
Stop Listening to the Customer

Author Adam Ferrier , Jen Flemming
Release Date 2020/02
Don't let the customer get between you and building a strong valued brandIf you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights i....
Dating Disruption — How Tinder Gamified an Industry

Author Niloofar Abolfathi , Simone Santamaria
Release Date 2020/02
Tinder’s gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents.
Betting Big on Employee Development

Author Ardine Williams
Release Date 2020/02
Amazon HQ2’s vice president for workforce development, Ardine Williams, explains the rationale behind the company’s strategy for upskilling its workforce even when the training it provides opens up new opportunities for its employees elsewhere.
The Future of Platforms

Author Michael B. Cusumano , David B. Yoffie , Annabelle Gawe
Release Date 2020/02
Innovation and transaction platforms have enabled nearly every type of exchange and activity imaginable in today’s world, earning some of the companies that own them valuations in excess of $1 trillion. But while successful platforms yield a powerful competitive advantage....
To Disrupt or Not to Disrupt?

Author Joshua Gans
Release Date 2020/02
To disrupt, or not to disrupt? That is a very important question. Rather than single-mindedly heading down the path of would-be disrupter, new entrepreneurial companies can and should evaluate the trade-offs between disruption and other strategies. Doing so allows them to....
The New Disrupters

Author Rita Gunther McGrath
Release Date 2020/02
Clayton Christensen’s Theory of Disruptive Innovation presciently explained that fast-moving disrupters entering the market with cheap, low-quality goods could undermine companies wed to prevailing beliefs about competitive advantage. In the last decade, however, disrupte....

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