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Kellogg on Marketing, 3rd Edition
Author Alexander Chernev , Philip Kotler
The ultimate marketing resource from the world’s leading scholarsFrom the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt....
Release Date 2023/04 -
Author Amanda Cassatt
THE ESSENTIAL WEB3 MARKETING BOOKFor a limited time, claim an NFT with a copy of your book!Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headline....
Release Date 2023/04 -
Author Philip Kotler , Hermawan Kartajaya , Hooi Den Huan , Jacky Mussry
An eye-opening discussion of the future of marketing, from four of the leading minds in the fieldIn Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incis....
Release Date 2023/03 -
The Online Marketplace Advantage
Author Philippe Corrot , Adrien Nussenbaum
Revolutionize your business with the power of marketplaces In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a Worl....
Release Date 2023/03 -
Digital Marketing Fundamentals
Author Greg Jarboe , Matt Bailey , Michael Stebbins
Prepare for the OMCP certification exam and expand your digital marketing skillsetCourses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketin....
Release Date 2023/03 -
Author Andrew Schulkind
Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help ....
Release Date 2022/12 -
Marketing For Dummies, 6th Edition
Author Jeanette Maw McMurtry
Pump up your business with the latest, greatest marketing techniquesIn a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development....
Release Date 2022/11 -
Author Ann Handley
A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds o....
Release Date 2022/10 -
Author Hemali Dassani , Nanda Kuppuswamy
Master the process of effectively marketing alternative investments―a critical but overlooked aspect of ensuring fund successInvestment funds with great performance and potential often fail for one simple reason―the enormous challenge for investor relations and fundraising professionals to raise the....
Release Date 2022/10 -
No Forms. No Spam. No Cold Calls.
Author Latané Conant
Unlock the full potential of modern marketing and salesIn the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and en....
Release Date 2022/09 -
Author Amandeep Singh , Rohit Bansal , Sandhir Sharma
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Mar....
Release Date 2022/09 -
Empowering Marketing and Sales with HubSpot
Author Resa Gooding
Leverage HubSpot to reach your target audience with the right content and convert them into loyal customersKey FeaturesExplore a full software stack for marketing, sales, and customer services to grow your businessUnderstand how to organize, track, and build better relationships with leads and custo....
Release Date 2022/07 -
The New Rules of Marketing and PR, 8th Edition
Author David Meerman Scott
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniquesAs the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online vid....
Release Date 2022/05 -
Author Stacy Landreth Grau
Social media influencers rule the world!Gone are the days of worshipping movie stars and athletes only for their talent. Everyday people are fast becoming the new celebrities and thus influencers for Millennials and Generation Z. In the past few years, social media influencers dominate pop culture a....
Release Date 2022/05 -
Author Atishay Jain
Build and deploy a live website in just 30 minutes using Hugo. The Hugo engine lets you rapidly deliver static sites that are low maintenance, high performance, and feature rich. In Hugo in Action you will learn: Building web pages with Hugo and JamstackCreating content using MarkdownContent m....
Release Date 2022/04 -
Author Dr. Anna Harrison
In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%.Tomorrow arrived, and all great relationships now begin online – including the ones between your future customer and your brand.Whether you....
Release Date 2022/03 -
Marketing for Sustainable Development
Author Sihem Dekhili
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible ....
Release Date 2021/12 -
Author Matt Fortnow , QuHarrison Terry
The NFT Handbook is a detailed guide on how to create, sell and buy non-fungible tokens without the need for a technical background. Learn exactly what NFTs are, how they evolved, and why they have value.We’ll delve into the different types and aspects of NFTs and discuss the different NFT marketpla....
Release Date 2021/10 -
Modernizing Enterprise CMS Using Pimcore
A practical guide to developing, administering, and scaling content management solutions in your organization for supporting digital transformation using PimcoreKey FeaturesKick-start your CMS career by preparing for Pimcore developer certificationsCreate custom websites with a rich digital experien.... -
Author Ritchie Mehta
Ritchie Mehta is the Founder and CEO of Learn et al and the School of Marketing, a leading education platform that has over 8 FTSE 100 and 250 clients and partners including; Unilever, Three, TSB, RBS, Direct Line Group, Global and Pearson. A business leader, speaker and consultant who has worked wi....
Release Date 2021/06 -
Social Media Marketing All-in-One For Dummies, 5th Edition
Get social with the bestselling social media marketing book No person can ignore social media these days—and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram—and brands are incr.... -
The Digital Marketing Landscape
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes.The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how cons.... -
The TYPO3 Guidebook: Understand and Use TYPO3 CMS
Learn how to make the most of TYPO3 – the enterprise CMS – to organize information and digital assets, and communicate globally with powerful multi-site and multilingual support. This book will show you how the TYPO3 CMS backend and frontend work from top to bottom. Content management is a core aspe.... -
The Conscious Cleanse Cookbook
Author Jo Schaalman , Julie Pelaez , Josh Dinar
Achieve vibrant health and sustainable weight loss with fresh, fulfilling recipes from the creators of the Conscious Cleanse.Are you ready to make a lifestyle change? This gorgeous cookbook will give you the motivation you need to break unhealthful eating habits and find ....
Release Date 2020/12 -
Marketing in the Digital World
The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively be.... -
Author Adam Witwer
Solve your most pressing technical problems--fast. With O'Reilly Answers, you simply ask a question and we'll quickly surface the most relevant excerpts that answer the question, pulled directly from our rich library of content. Take real advantage of O'Reilly online l....
Release Date 2020/10