-
Author John Davis
The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focu....
Release Date 2017/12 -
Bioinspiration in Business and Management
Author Taryn Mead
Many organizations have found themselves well advanced in their sustainability strategies and reaching the limits of progress made through eco-efficiency measures and regulatory compliance. Looking for novel approaches and solutions, many managers are turning to bi....
Release Date 2017/12 -
Social Media Analytics Strategy: Using Data to Optimize Business Performance
Author Alex Gonçalves
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashb....
Release Date 2017/11 -
M-Powering Marketing in a Mobile World
Author Nikhilesh Dholakia , Ru Roy Dholakia , Syagnik Banerjee
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, a....
Release Date 2017/11 -
Author Alan Charlesworth
Published in 1837, Hans Christian Andersen’s The Emperor's New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or ....
Release Date 2017/11 -
My Social Media for Seniors, 2nd Edition
Author Michael Miller
Learn Facebook, Twitter, Instagram, LinkedIn, Pinterest, Skype, and More!My Social Media for Seniors helps you learn what social media is all about, and how to use it to connect with friends, families, and more. The full-color book provides a general overview of wh....
Release Date 2017/10 -
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
Author Robert Rose , Joe Pulizzi
Killing your current marketing structure may be the only way to save it!Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center.What if everything we currently know ....
Release Date 2017/09 -
Author Linda Coles
The quick-and-easy guide to effective social media marketingSocial Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social me....
Release Date 2017/08 -
The New Rules of Marketing and PR, 6th Edition
Author David Meerman Scott
The international bestseller—now in a new editionWhen it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot mor....
Release Date 2017/07 -
Marketing Essentials for Independent Lodging
Author Marie Lanier , Pamela Lanier
Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business’s name out there, attract consumers, and navigate the dicey world of social media and an online presence. De....
Release Date 2017/07 -
Author Michal Krystyanczuk , Siddhartha Chatterjee
Leverage the power of Python to collect, process, and mine deep insights from social media dataAbout This BookAcquire data from various social media platforms such as Facebook, Twitter, YouTube, GitHub, and moreAnalyze and extract actionable insights from your soci....
Release Date 2017/07 -
Marketing For Dummies, 5th Edition
Author Jeanette McMurtry
The classic, bestselling marketing guide, updated for the digital eraMarketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the rig....
Release Date 2017/06 -
Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners
Author Todd Kelsey
Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will....
Release Date 2017/06 -
Introduction to Search Engine Optimization: A Guide for Absolute Beginners
Author Todd Kelsey
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. ....
Release Date 2017/06 -
Introduction to Social Media Marketing: A Guide for Absolute Beginners
Author Todd Kelsey
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media mar....
Release Date 2017/06 -
Author Laura Busche
Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll lear....
Release Date 2017/06 -
Extraordinary PR, Ordinary Budget
Author Jennifer R. Farmer
Low Cost, High Impact!Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer ....
Release Date 2017/06 -
Foundations of Electromagnetic Compatibility with Practical Applications
Author Bogdan Adamczyk
There is currently no single book that covers the mathematics, circuits, and electromagnetics backgrounds needed for the study of electromagnetic compatibility (EMC). This book aims to redress the balance by focusing on EMC and providing the background in all thr....
Release Date 2017/05 -
Social Media Marketing All-in-One For Dummies, 4th Edition
Author Deborah Ng , Jan Zimmerman
The bestselling social media marketing bookMarketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert ....
Release Date 2017/05 -
The Essential Social Media Marketing Handbook
Author Gail Z. Martin
It’s time to take the fear and frustration out of social media. In today’s crowded marketplace, it’s harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement ....
Release Date 2017/05 -
Learning Social Media Analytics with R
Author Tushar Sharma , Dipanjan Sarkar , Raghav Bali
Tap into the realm of social media and unleash the power of analytics for data-driven insights using RAbout This BookA practical guide written to help leverage the power of the R eco-system to extract, process, analyze, visualize and model social media dataLearn ab....
Release Date 2017/05 -
Marketing Management For Non-Marketing Managers
Author Heather Fitzpatrick
Although marketing-related expenses are a significant portion of most organizations’ budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment.This engaging book offers practical ways for no....
Release Date 2017/05 -
Author Sarah Warlick , Kelly Lucas , Bonnie Buol Ruszczyk
In this comprehensive guide, CPA firm marketing expert Bonnie Buol Ruszczyk teaches the art of growing a firm in the digital age, guiding the firm through exercises to help them uncover their unique value while sharing proven techniques for communicating that value....
Release Date 2017/05 -
The Most Underrated Skill in Management
Author Barbara H. Wixom , Nelson Repenning , Don Kieffer , Michael Morales , Todd Astor
According to the authors, there are few questions in business more powerful than “What problem are you trying to solve?” The authors argue that leaders who can formulate clear problem statements get more done with less effort and move more rapidly than ....
Release Date 2017/04 -
The SEO Battlefield, 1st Edition
Author Anne Ahola Ward
Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) method....
Release Date 2017/03 -
Author Heinrich Hussmann , Alexander Wiethoff
The augmentation of urban spaces with technology, commonly referred to as Media Architecture, has found increasing interest in the scientific community within the last few years. At the same time architects began to use digital media as a new material apart from co....
Release Date 2017/02 -
Author Russ Henneberry , Ryan Deiss
Does your digital marketing pack a punch?Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, an....
Release Date 2017/01 -
Marketing Management: Indian Cases
Author Pearson
"Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles. Show an....
Release Date 2017/01 -
Author Barbara Kaye , Norman J. Medoff
Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing t....
Release Date 2016/12