Over the last decade, digital technology has made deep inroads into every walk of life, but perhaps nowhere more than in the world of business. Enterprises must ride the digital wave without losing their grip on the business basics required to stay afloat. Technology now plays an enhanced role in driving business success, creating an entirely new paradigm in which business and technology are inseparable. In this backdrop, business–technology alignment is not a slogan or platitude, but a reality brought upon us by compelling and irreversible changes in our environment.
Aligning Technology with Business for Digital Transformation is an intuitive and practical guide to discovering the power of business–technology alignment in the digital era, arguably the most decisive, yet overlooked factor in determining digital enterprise success. Gleaned from decades of experience with global corporations that have shaped the current business–technology landscape, the book covers an indispensable organizational requirement in a simple and relatable way. The basic concepts talked about in the book remind us of the need to seamlessly intertwine new technology with business basics as a sure success formula.
Business–technology alignment is applicable to every member of the digital workforce, as well as those aspiring to become a part of it in the future, and not just the experts and leaders. Hence the book treats the subject in a generic way, focused on orientation rather than specialization. The clearly articulated ideas and insights, relevant examples and stories, and the self-diagnosis tools and exercises presented in the book should, therefore, help not only organizations in unlocking their true potential but also individuals in building the skills and aptitude necessary for succeeding in the digital world.
Keywords
alignment; aligned to win; business-technology alignment; business-IT alignment; business-IT integration; career; chief information officer; cloud computing; customer experience management; customer lifecycle management; digital business; digital economy; digital education; digital enterprise; digital mindset; digital technology; digital transformation; digital vision; digital workforce; enterprise mobility; future of work; ICT; information technology; innovation; IT for non-IT; IT services; new-age IT; outcome-based IT; SMAC; technology for business; technology management; transformation