CONTENTS
PREFACE: THE GREAT POWER OF SMALL ENTERPRISE
KEY NO. 1: THERE’S MORE THAN ONE WAY TO DEFINE GROWTH
CHAPTER 1: FINDING QUALITY IN THE LAND OF QUANTITY
CHAPTER 2: APPRECIATING THE POWER OF SMALL ENTERPRISE
The Contributions of Small Business to Society
CHAPTER 3: WHICH IS BETTER, BIG OR SMALL?
CHAPTER 4: MOVING FROM QUANTITATIVE GROWTH TO QUALITATIVE EVOLUTION
Transformative Small-Business Journeys
Perseverance: The Journey of Stephen Marcus and AIRS International
Redemption: The Journey of San Francisco Renaissance
Renewal: The Journey of Shelby Designs & Illustrates
Emergence: The Journey of Ummelina International Day Spa
Creating a Personal Definition for Growth
KEY NO. 2: TO LIVE LARGE, YOU HAVE TO VISION BIG
CHAPTER 6: VISION IN THE SMALLEST ENTERPRISES
CHAPTER 7: TWELVE PRIORITIES OF BIG-VISION SMALL BUSINESSESES
Big-Vision Priorities and Business Norms
Pursuing Big-Vision Values while Meeting Real-World Challenges
How Does Vision Differ from Mission and Core Values?
Why Do You Have to Reflect upon and Articulate Your Vision?
A Reflection on Where We Spend Our Time and Energy
CHAPTER 9: VISION PROFILE: THE CAT DOCTOR
CHAPTER 10: TO PLAN OR NOT TO PLAN
So Why Don’t Business Owners Plan?
CHAPTER 11: APPROACHES TO VISIONING AND PLANNING
Exercise: Putting It All Together
Working from Your Own Standards
KEY NO. 3: RIGHT RELATIONSHIP IS A BIG-VISION CRAFT
CHAPTER 12: RIGHT RELATIONSHIP AS A PATHWAY FOR QUALITATIVE GROWTH
CHAPTER 13: GOLDEN RULES FOR RIGHT RELATIONSHIPS
Putting the Golden Rules into Practice
CHAPTER 14: CREATING RIGHT RELATIONSHIPS WITH EMPLOYEES
Alternatives to Hiring Full-Time Employees
CHAPTER 15: MAINTAINING RIGHT RELATIONSHIPS WITH EMPLOYEES
Orientation: Getting Off to a Good Start
For Great Performance, Get Clear on Roles
Communication and Company Goals
Performance Evaluation and Recognition
Ending Relationships That Are No Longer Mutually Beneficial
CHAPTER 16: CREATING RIGHT RELATIONSHIPS WITH CUSTOMERS
Right Relationships Begin before the Sale
CHAPTER 17: MAINTAINING RIGHT RELATIONSHIPS WITH CUSTOMERS
Leaving Things as You Find Them
When Parting Ways Is the Right Choice
Finding the Energy—or Inspiration—for Practicing Right Relationship
KEY NO. 4: TO LIVE FROM THE SOURCE, REPLENISH THE WELL
CHAPTER 18: WISDOM AND MASTERY IN BUSINESS
Faith and the Marketplace: Old or New Trend?
The Need for Meaning in the Workplace
Common Wisdom and Mindset Challenges
CHAPTER 21: SUCCESS AND FAILURE
CHAPTER 23: WISDOM AND MASTERY PRACTICES
Personal Reflections on Mastery and Wisdom Practice