Chapter 3
Kathy Mazzarella
Chairman, President, and CEO, Graybar

Align yourself with people of extraordinary character and competence.

—John Mattone

WHAT DOES IT MEAN TO align yourself with people of extraordinary character and competence? Who are those people? Are they your mentors? Your bosses? The people who work with you or for you? As a leader, you might read my quote above and immediately think of your team and your peers; however, becoming a leader can happen at any time. It only starts once you commit to it. This builds your foundation, and it happens throughout your life, maybe even early in your life as it did for Kathy Mazzarella.

Born in Pasadena, Kathy Mazzarella was like many other girls growing up in Southern California in the 1960s. Good grades but not great, good looking but yet blending in, shy and soft-spoken. By her own account, Kathy was your average Southern California girl. Following the notorious Watts riots, Kathy's family migrated to the relative peace and calm of Orange County when Orange County was still dotted with actual orange groves, trees swaying in the salty, Pacific Ocean breeze. Kathy saw the change from fast-paced Los Angeles County to sleepy Orange County as an opportunity for change, a place to start anew.

Her father's strong belief in the power of education to transform one's life inspired him to work extra jobs to earn the money to send Kathy and her siblings to the local parochial school. It was there, at that new private school in Orange County, that Kathy decided to commit herself to transform her life's trajectory. A voice inside her rose up, determined to stand out from the crowd. She committed herself, quite simply, to be extraordinary.

It wasn't easy. It didn't happen overnight. She joined sports teams but won no ribbons. She dedicated herself to her schoolwork but wasn't first in her class. She ran for school office and lost. She auditioned for the school play and did not get the part.

But she didn't give up. Here her character formed.

After trying out for the cheerleading team and making it, she was off and running. This turning point gave her hope and proved that her goal to be not just ordinary, but extraordinary, was not just a dream. She decided to run for student body president. She thought to herself, I can run, but can I win?

She'd be running against more popular girls—girls with long-standing social currency, girls who could win without much effort. Was it worth it? Kathy's father gave her some words of wisdom: “Whatever you do, never sell yourself short. Always go for the number one spot.”

So, young Kathy ran for student body president and won. She realized then that it is always better to go for it and lose than to settle for second place. She finished third in her class, as a cheerleader and student body president, which was enough to get her a full ride scholarship to the University of Rochester in Rochester, New York. Here her competence developed.

In the fall, Kathy left sunny Orange County, her family, and high school boyfriend behind to study pre-med at Rochester. She was achieving extraordinary goals—everything was going as planned. There was just one problem: Kathy was miserable. She was earning good grades and doing exactly what was expected of her, but she wasn't happy. The science classes felt wrong, the cold felt wrong, it all felt wrong. Kathy did the unthinkable: she dropped out, forfeiting her scholarship. It wasn't the rational choice, but Kathy was following something deeper—her instincts. As she returned to her parents' new home in Northern California, she had that nagging feeling of failure she remembered having as a teenager.

Recognizing she needed to find work, Kathy, the 19-year-old college dropout, got polished up one morning and set out for an appointment at an employment agency. Not knowing the area, she got lost. She stopped in at an office building to ask directions. At the desk, the receptionist asked if she was looking for work. She said, “yes.” And so, at 19 years old, with less than a year of college under her belt, Kathy became a customer service rep at Graybar, a North American distributor of electrical and data communications products. During the interview, they asked her what she wanted to do at Graybar. Kathy answered: “I want to run the company.” The hiring manager laughed, not knowing Kathy's inner drive. The words of her father echoed in her head: You always go for number one.

She committed herself to being extraordinary, and it would become her destiny.

Graybar is an employee-owned Fortune 500 company whose secret to success is a promote-from-within culture that values and recognizes the contributions of its more than 8,200 employees. Kathy Mazzarella was hired at 19 as a customer service rep and, over 35 years of dedicated service, rose through the ranks to become Graybar's chairman, president, and CEO. In addition to being Graybar's first female chairman, president, and CEO, she is one of the 23 female CEOs on the 2015 Fortune 500 list.

Many things have changed at Graybar over the three decades since 19-year-old Kathy arrived. But one thing remains the same: Graybar's values. Core values of integrity, employee ownership, long-term view, and customer focus are the very foundation for Graybar's success. With a leader like Kathy—who learned her values from hardworking parents, who honed her values in high school and even her first, failed attempt at college (she would later return, supported by Graybar)—Graybar is in good hands.

Since 1929, Graybar has remained independent and employee-owned. All of its shareholders are either current employees or retirees, many of whom have built successful careers with the company. I sat down with Kathy to talk about how Graybar grows its own leaders and how character and competence continue to play a role in the company's success.

JM:

Kathy, under your watch, Graybar has achieved incredible success. What do you attribute this to?

KM:

I believe one thing that makes Graybar so special is how each person in the company can truly make a difference. It doesn't matter whether you're a senior executive or an entry-level employee; we all have the ability to contribute to Graybar's success. As fellow employee owners, we have a special level of commitment to each other to contribute our efforts and skills. This is a unique mind-set that is foundational to our Graybar culture.

Over the past few years, we've brought a lot of new talent into the organization, including many recent college graduates. When I talk to these newer employees, they are enthusiastic and confident in their ability to make a positive impact. I find that attitude inspiring and want to nurture this kind of mind-set throughout the organization to maintain real, sustainable transformation.

Let's face it. Work can be tough, and we all get knocked down by the everyday demands of our jobs. If we can stay focused on a broader purpose, it helps develop a mind-set that puts those everyday challenges into perspective.

JM:

Thanks Kathy. As the CEO of Graybar, you've really led the way in developing the culture you just described. What would you say is your leadership style?

KM:

One of my top priorities as a leader is to stay connected with employees, to talk about where the company is headed, answer their questions, listen to their concerns, and reinforce how important their work is to our success. One way I do that is by recognizing people and sharing their success stories on my national “town hall” web conferences. I also make time to meet with as many employees as I can, by visiting our branches and talking with groups when they come to headquarters for training or other meetings.

JM:

You're really passionate about your employees. Why is that?

KM:

First and foremost, because Graybar is employee owned, we all have a stake in the future of our company. The only way we'll succeed is by working together toward a shared purpose. In addition, our employees are the reason why customers do business with us. They are the heart and soul of our organization, working to build relationships and serve our customers every day. I know how hard their jobs are because I've been there, and I want them to know they're valued and appreciated. I also want them to see how they can be part of creating an even brighter future for our company.

JM:

You've never forgotten where you're from.

KM:

I think that's one of the main advantages of Graybar's tradition of growing our own leaders from within the organization. Think about it. I was just like our employees earlier in my career, doing the same type of work in a very similar environment. In fact, I clearly remember my first visit to Graybar's corporate headquarters. I was 27 years old and won one of the company's biggest awards. I bought a new suit and tried to be on my best behavior. It was intimidating to be at the corporate office with all of the executives, and I felt so nervous and out of place.

When I came in as CEO, I wanted to break down those perceived barriers. I wanted people to understand that we're all on the same team and that they're always welcome to visit and to reach out to anyone within the company—including me.

JM:

Let me ask you this. What do you see as your greatest leadership strengths? And what one or two areas would you want to improve?

KM:

I believe one of my strengths is that I am extremely values driven. To me, it's important to work for a company where my personal values align with the organization's culture and values. I'm incredibly fortunate to work for a company like Graybar, because I've never had to compromise my values to advance my career.

I'm also highly competitive and am always looking for ways to improve and grow. That helps me achieve more on a personal level, and also from a business perspective, as we seek out new opportunities and big ideas that can transform our company for the future.

Finally, I believe my ability to be real and authentic is an important strength. I realized this not too long ago when I went to visit my dad in the hospital. As I waited for my dad, I sat next to a man who was homeless and wanted to find a nearby shelter. The nurse was talking to him and I pulled out my computer to try and help him find the information he needed.

Later, my mom said to me, “Never lose that, because it's your biggest strength.” I didn't know she meant and asked, “What?” She said, “You're real. You're the CEO of a major corporation and you treated that man as your equal.”

I never consciously thought about how important it is to see and value the humanity in others until my mother made that statement. It made me realize that, at the end of the day, we are alike in far more ways than we are different.

As leaders, I think it's so important to be human, to treat others with respect and forge connections, even when it appears we have very little in common.

In terms of areas for improvement, I am my own toughest critic and I constantly worry that I might fail or let others down. I feel an immense responsibility for the long-term health of my company and for all of the customers and families that depend on us. Every day, I do my best to make Graybar stronger for the next generation.

JM:

You've always been very driven to achieve. What's the next challenge on your list?

KM:

While it's true that I've always been driven, I'm also very grateful for everything I have. I've been married to my husband—my best friend—for more than 30 years. We have two remarkable daughters and I have a fantastic job with a great company. I truly have an amazing life.

But I know there's more expected of me as a leader. I am committed to helping others, our company, and our community to reach our next goals … to continue being extraordinary.

From a company perspective, Graybar is in a highly competitive industry that is grappling with dramatic changes in the ways customers want to interact, the services they need, and the measurable results they expect. Advancements in technology are impacting all aspects of our business, and like most companies, we expect talent to be one of the most critical challenges in the years to come. Navigating these changes and leading the company to a whole new level of success is my primary focus right now.

On a personal level, one of the things I'd like to do in the future is to earn my PhD. I have this constant hunger to learn. And the more I learn, the more I realize I don't know. I also have a long list of places to visit, mountains to climb, and goals to accomplish.

JM:

Do you have balance in your life?

KM:

No, I don't think it's realistic to have balance in this role. In fact, a friend of mine who runs another company was asked the same thing, and she responded that “being a CEO is a lifestyle.” I think that's a perfect way to describe it, because as CEO you're always on. You have to be careful what you say because you're representing more than your own opinions. You're representing your whole company and it's your responsibility to make sure you do that well.

JM:

Would you describe yourself as happy? Or would you use another word?

KM:

I'd probably describe myself as centered. There are plenty of times when I feel happy, but the feeling can be fleeting. I do try to keep a sense of humor about the things that happen to me. Life can be really funny if you keep the right perspective.

But I think centered is a good word. I am more at peace with myself than I was in the past, and some of that just comes with age. You reach a point in your life when you start recognizing that your time is limited. And you realize that what matters is more than just your own achievements. It's the legacy. And the legacy in itself is the achievement and what you want to be known for.

JM:

The idea of leaving a legacy is one of the reasons you're doing this interview, one of the reasons I'm doing this book. It's a chance to really let the world know the essence of who you are how you've become who you are.

KM:

When I was younger, my goals were more about me: I want to do something great. I want to do something that's never been done before. I want to make this big impact. I want to be famous.

But at the end of the day, I've learned that it's about making life better for those who will follow. It's about showing that you care and want to make a positive impact.

When I think about what I want my legacy to be, I would say this: I want to be known for building an organization that honors its past while inspiring a new era of employee ownership that provides opportunities for the future growth and success of Graybar. On a more personal level, I want to be known as someone who improved the lives of others.

JM:

That's fantastic. The hard thing about your legacy, though, is how will you know you've accomplished it?

KM:

As someone who's driven and achievement-oriented, I want to solve problems and accomplish goals and finish well. That's one of the hardest things about this. There is no finish line and no way to know for sure if I've succeeded. All I can do is strive to live up to my potential in making a positive difference for my company, my family, and my community.

JM:

Talk to me about cultural transformation. When I say cultural transformation, what does that mean to you?

KM:

Culture is an interesting concept and one that can be hard to define. As I've learned more about culture, I reached the conclusion that values define culture and behaviors drive culture. So, as we think about transforming our organizations, our focus should be on changing behavior while holding firm to our values and leveraging the strengths of our culture.

At Graybar, we have a very strong culture. Our people are engaged. They do what they need to do, and they're very committed to the company and our customers.

But over time, we can see how certain behaviors begin to form patterns and develop into habits. We sometimes forget why we do what we do, because it's just the way we've always done things.

If we're going to compete and grow our business profitably, we need to change the way we work. We can leverage the positive aspects of our culture, such as loyalty, dedication, and engagement, and just shift some behaviors to begin transforming the organization.

JM:

Great approach. It's simple too.

KM:

Right, I find that a simple approach usually works best. If you want to go in a new direction, it has to be clear how we're going to get there. I have to make the transition. My executive team has to be able to transition and then it cascades throughout the organization.

As leaders, we also have to understand that a true transformation takes time and effort. If we want to raise the level of performance, it's not enough to just tell people to do it. They need to go through the stages of letting go of the old ways of working, dealing with uncertainty and relearning something new. You have to manage their fear and earn their trust before they will follow you to a place where they haven't been. You have to challenge their thinking and their assumptions, while encouraging them to explore new ideas and try new things. And then we'll get the productivity. If you're going to transform an organization or leverage culture, you must first change behavior—individually and then on a broader scale.

JM:

Absolutely.

KM:

You also can't give up. Sometimes a team will reach a certain level and either stagnate or slide back into an old habit. Sometimes, there's an organizational inertia that creates resistance to change.

It's hard work, but you and your leadership team can't give up. You have to keep constant, steady pressure to move everyone in the same direction.

I wouldn't say we're all in the same place across the organization, but I think overall we're heading in the right direction. The key for us is to keep going and pushing ahead.

JM:

How can you tell you're making progress?

KM:

I can tell we're making progress when people start to show support and enthusiasm for where the company is headed, and we are definitely seeing that at Graybar. One good indicator is the reaction from some of our long-term employees, some of whom have been with Graybar for 30 to 40 years. Let's face it: after that many years with one company, it can be hard for people to get excited about change.

But over the last few months, I've heard several of these long-term employees share their enthusiasm about the new direction we're going. For example, I met with one of our long-term employees, who said, “I love this new talent we're bringing in. I'm so excited. It's really going to change everything.” And I thought, Wow, that's pretty cool.

It's great to get that kind of support. What's even better is that many of these long-term employees are highly respected within their spheres of influence. When their direct reports, peers, customers, or suppliers hear them make these comments, it validates the transformation journey and helps us accelerate our progress.

JM:

That's great. One of the things I've learned is that people will change when they perceive that staying the same is more painful.

KM:

That's very true. I think of it like exercise. It hurts, it's difficult, and it's really easy to give up, but eventually you break through. You reach the point where you realize that resisting change is worse than moving forward and trying something new.

JM:

Any other thoughts on transforming culture?

KM:

To me, the key to cultural transformation is having the right team in place. It's great for leaders to cast a bold vision for the future, but that doesn't really change anything. At the end of the day, you need people at all levels of your organization with the values, the ability, and the commitment to do what needs to be done.

In a small start-up, leaders can take a very hands-on approach in building their teams from the ground up. But as organizations grow and mature, you have to trust others to build your team.

That's why I think it's vitally important to choose leaders who recognize that leadership is not about promoting their own self-interests, but rather, about making their teams stronger and more successful. You need leaders who believe in your vision and strategy and can translate it into action for their people. And, you need leaders with character and integrity, who set the right example and model the right behaviors.

Leadership isn't limited to a select few at the top of the organization. We need strong leaders at all levels to achieve lasting change.

JM:

Leaders have an inner core, which includes things like your belief in yourself, your character, and your value system. And the outer core is what the world sees when you execute as a CEO. What I've discovered is that executives who are willing to exploit their inner core and come to grips with their strengths and weaknesses have a much higher probability of executing the outer core. What are your thoughts on this?

KM:

To lead people to extraordinary achievements, leaders must be congruent between their inner and outer core; this is authenticity. Instinctually, people respond to authenticity in their leaders. They will listen to you based on your title; they will only follow you based on your actions. People do not respond to “Do as I say, not as I do” leadership. The stronger the linkage between our inner and outer cores, the more extraordinary the achievement of our teams. The key is we must be humble enough to show our human side and let people know our inner core. People don't expect leaders to be perfect, but they will only follow a leader they trust. That comes from a strong inner core. I am reminded of the words of Vince Poscente: Be honest with yourself, and you will find the motivation to do what you advise others to do.
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