Customer strategy, p.
Consumer buyer behavior, p.
Business buyer behavior, p.
Buying center, p.
New-task buy, p.
Straight rebuy, p.
Modified rebuy, p.
Systems selling, p.
Habitual buying decisions, p.
Variety-seeking buying decisions, p.
Complex buying decisions, p.
Buying process, p.
Buyer resolution theory, p.
Physiological needs, p.
Security needs, p.
Social needs, p.
Esteem needs, p.
Self-actualization, p.
Group influences, p.
Role, p.
Reference group, p.
Social classes, p.
Culture, p.
Subculture, p.
Buying motive, p.
Emotional buying motive, p.
Rational buying motive, p.
Patronage buying motive, p.
Product buying motive, p.
To complete the problems with the in your MyLab, go to the EOC Discussion Questions.
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