absolute value, 7
Airbnb, 42
artificial intelligence (AI), 66, 107, 116, 120–121
attitudes, 19
attribute tree, 25–27, 55. see also customer value attribute tree
awareness, 60
Beer makers, 66
bioinspiration, 9
bottom of the pyramid (BOP), 15
entrepreneurs at, 113
brain drain, 11
brand value, 75
B-school program, 88
classic business/social ecosystem, 44–46
value added and value creation, 40–41
Business for Social Responsibility (BSR), 128–129
capitalism, 112
capital system for sustainability, 126–128
Chief Customer Value Creator, 85
Chief Employee Value Creator, 85
Cisco Systems, 118
classic business/social ecosystem, 44–46
co-creation, value, 4, 55, 67, 100, 115, 139–140
company, value creation, 86–88
conscious capitalism, 30, 78, 105
consumption, 100
Continuous Customer Improvement Program (CCIP), 61, 63
corporate social responsibility (CSR), 30
correlation, 79
creating value for yourself, 2, 16–20, 51, 147
creation and destruction of value
customer, 47
ecosystem, 46
customer-centric circles, 58–61
customer experience, 146
customer journey, 45
customer lifetime value, 6
customer obsession/success, 69–71
customer strategy, 58
customer success, 146
Customer Success Association, 70
customer value, 6
customer value added (CVA), 6, 24–25, 142–143
customer value attribute tree, 71–73
brand value, 75
knowledge, 76
sub-attributes, 73
components of, 74
customer value creation, 27–28
Customer Value Foundation, 105, 147
Customer Value Index, 85
Customer Value Management, 61
definition of Value creation, 5
digital transformation/technology, 118–119
digitization and virtualization of education, 136
life and VI, 103
Do Not Annoy (DNA) factors, 61
ecosystem, 46
educational philosophy, 135
education and B-school paradigm, 88
education and technology, 136–138
education, purpose of, 4
eight principles of value creation, 1–3
emotional intelligence, 120–121
employee value added (EVA), 25, 54
energy, 119
entrepreneurs, 113
ethics and traits, 51
everything-as-a-service (XaaS), 118
“Expanding Role of Sustainability Leadership,” 129
experts value proficiency, 125
extrapreneurs, 113
extrinsic value, 8
financial capital, 128
5 R’s, 127
flexibility, principles of, 51, 77
FlixBus, 13
flourishing business (FB), 70
Forum for the Future, 127
Future of Employment, 119
futurists, 129
Google, 79
Google Nest, 76
Google Search, 103
government, 126
GST (Goods and Services Tax), 26
Harvard Business Review (HBR), 108, 110
health and value, 39
Helsinki University, 99
hotel courtesy, 68
human capital, 127
Human-to-Human (H2H) system, 1
IBM, 114
IBM Watson technology, 66
idea generators, 124
inclusive capitalism, 112
Indian Institutes of Management, 11
Indian Institutes of Technology, 11
innovation, value creation and, 122–126
Insight: Value Creation, 98
integrity and honesty, 51
Internet, 122
knowledge and value, 76
Kotler’s principles of marketing, 37–38
life and VI, 103
McKinsey, 80, 87, 110, 121, 122, 124–125
Makiguchi, 107
manufactured capital, 128
marketing, principles of, 37–38
Masters in Value Creation (MVC), 88
money, value of disruption, 102–103
morality and legality, 144–146
morals and ethics, 50
motivation, 43
natural capital, 127
9/11 terrorists, 98
non-Value-added tasks, 140–144
Olam International, 111
Olam Livelihood Charter (OLC), 111
Pareto improvement, 139
partners/supply chain value and, 64–65
personalization and customization, 67
philanthropy, 30
Ple, Loic, 139
potential value, 12
price justification, 146
principle of reciprocity, 113
Procter & Gamble (P&G), 114–115
productivity declined, 122
Project Data Sphere, 12
Pursuit of Happiness, 21
reality vs. perception, 82
return on investment (ROI), 108
Rolls-Royce engines, 13
safety, 68
self-driving cars, 42
self-esteem and awareness, 59–60
Service-Dominant Logic (SDL), 1, 4
Shinkansen train, 43
6A’s (awareness, ability, anticipation, agility, ambidextrousness, and attitude), 18, 24, 39, 60, 133
6Ds, 115
skilling and employment, 119
smartphones, 71
social capital, 127
social network analysis (SNA), 114
Soka education, 135
Soka Gakkai, 107
sport utility vehicles (SUVs), 70–71
stated vs. implied weights, 68–69
Stitch Fix, 67
sub-attributes, 73
components of, 74
surplus value, 7
framework for, 112
talent to value (T2V), 53
technology and innovation, 123
Total Customer Value Management, 61, 147
traits, 51
transformational leadership, 70
transient value, 35
Triple Bottom Line, 127
Uber, 42
uncertainty, 89
University of Cincinnati design labs, 115
and attitudes, 19
and government, 126
and partners/supply chain, 64–65
and society, 107
transient, 35
value added and value creation, 40–41
value-added employee, 55
value and disruption, 90–95, 97–101
life and VI, 103
value and education, 4, 16, 88, 119–120, 124, 131–138
value-based leadership, 51
value boundaries, 40
value circles, 6
value co-destruction, 139, 140
value constellations, 146
value creation, 5, 16–20, 131–133
definition, xvi
and dilemmas, 92
Value Creation Centers, xvii, 133
value creation company, 85
Value Creation: The Definitive Guide for Business Leaders, 1
Value Creation Councils, 133
value creators, 128
value dissipation/destruction, 22–23
Value Dominant Logic, xvii
value ecosystem, 41
value exists, 7
value imperative (VI), 1, 3–4, 11, 12, 33, 37, 40, 43, 44, 67, 105, 118–119, 129, 145, 146
education, 138
and frontline, 58
life and, 103
and value perception, 35
value reemerging and, 24
and value waiting to happen, 13–15
value journey, 44–45, 63, 65, 146
value perception, 35
value proposition, 72
value pyramid, 9
and VI, 24
value starvation, 3, 58, 90, 139, 145
value and society, 107
value waiting to happen, 2, 8–12, 16, 23, 24, 39, 78, 100
business value boundaries and, 41–42
vs. attitudes, 19
creating culture of, 3
culture and, 67
as customer value creation principle, 29
definition of, xvi
dilemmas/decision making and, 89–95
employee, 54
value destruction and, 141
Values, Beliefs, and Attitudes (VBA), 51–52
value-in-exchange, 10
virtual reality (VR), 118
Walmart, 109
waterfall of needs, 146
well-being, 22
World Economic Forum, 123, 125
zero complaints, 65