Abstract

Value is imperative for you and your success. But generally, you are not conscious about Value and creating Value. This book is about understanding and creating Value first for yourself to become more prosperous, more successful and a better executive, manager, and leader; a better person and a better human, and to create Value for businesses, society, and government.

The book helps you define the Value potential in you, others, and objects around you, and understand yourself and become a winner. Leaders and businessmen create Value and are recognized as Value creators as they move upward in the corporate (and governmental and non-governmental) ladder or in the political system.

People’s concentration is on either the goal (as in the case of a CEO seeking higher returns for his business), or just doing our job, or just being functional, or just working mechanically, without understanding what a powerful notion Value creation is or could be for you and your business and society.

Value Imperative is a way of thinking that makes Value dominant in your daily life and in making a new future for you.

Join in this interesting journey about yourself. Discover yourself and your Value potential, create more Value for yourself and others and find how this creates greater Value for you (when others recognize you as a Value creator and valuable). See how it changes your life into positiveness, creating more Value and significant success.

Schools and colleges and innovators have to incorporate Value creation into their thinking and curriculum, and their students. Let them think of a Bachelor’s or Master’s in Value Creation degree.

The book covers different aspects of Value, and how they impact you, business, society, technology, innovation and creativity, and education; when and where it exists, how it can be increased, how it is destroyed and dissipated, and how it can re-emerge.

The book includes the Principles of Value Creation, and as a subset, the Principles of Customer Value Creation. The book also describes the 6A’s required of successful executives.

Keywords

Co-creation; Customer Value; Disruption; Technology and Innovation; Value and business results; Value and Society; Value and You; Value Boundaries; Value creation; Value Dominant Logic; Value Imperative; Value waiting to happen; Value

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