Picture credits
01/ adidas Originals
House Party
Agency: Sid Lee
Production agency: Jimmy Lee.tv
Production company: Partizan, Los Angeles; Radke Film Group
Director: Nima Nourizadeh
Post-production: Peep Show, Method NY
Music licensing: Massive Music, LA, NY and Amsterdam
Music composer & company: Pilooski, Boogie Studio, Montréal, Quebec
Music: Beggin’, Frankie Valli & The Four Seasons, Pilooski Re-edit
Photographer: RJ Shaughnessy
Web studio: Hue Web Studio, Popcode Studio
Application Architecture: Ergonet
02/ Axe Dark Temptation
Chocolate Man
Client: Unilever
Agency: Ponce Buenos Aires
Executive creative director: Hernan Ponce
Brand planning director: Diego Luque
Art director: Martin Ponce
Copywriter: Mario Crudele
Client services director: Vanina Rudaeff
Brand group director: Nestor Ferreyro
Brand executive: Constanza Vanzini
Responsible for client: Pablo Gazzera/Tomas Marcenaro/Hernan de Majo/Fernando Laratro
Head of TV: Roberto Carsillo
Agency producer: Jose Silva
Production company: MJZ
Director: Tom Kuntz
Executive producer: Jeff Scruton, David Zander
Director of photography: Harry Savides
Editorial house: Final Cut LA
Editor: Carlos Arias
Post-production facility: The Mill LA
Music: Allen Toussaint: A Sweet Touch of Love
Sound: La Casa Post Sound
03/ Budweiser
Wassup
True (original)
Writer/Director/Editor: Charles Stone III
Director of photography: Stacey Harris
True: Change (2008)
Director: Charles Stone III
Writers: Chris Fiore, Charles Stone III
Director of photography: Shane Hurlbut
Editor: Nico Alba (Union Editorial)
04/ Burger King
Subservient Chicken
Agency: Crispin Porter & Bogusky
Executive creative director: Alex Bogusky
Creative director: Andrew Keller
Associate creative director: Rob Reilly
Art director: Mark Taylor
Copywriter: Bob Cianfrone
Interactive creative director: Jeff Benjamin
Executive producers: Rupert Samuel, David Rolfe
Agency producer: Terry Stavoe
Interactive production company: The Barbarian Group
The BURGER KINGÆ trademarks and image
are used with permission from Burger King
Corporation
05/ Cadbury’s Dairy Milk
Eyebrows
Client: Lee Rolston, Director of Marketing – Blocks & Beverage
Creative agency: Fallon
Executive creative director: Richard Flintham
Creative directors: Chris Bovill, John Allison
Art director: Nils-Petter Lovgren
Agency producer: Olivia Chalk
Production company: MJZ
Director: Tom Kuntz
Director of photography: Mattias Montero
Executive producer: Debbie Turner
Editor: Steve Gandolfi, Leo King @ Cut + Run
Post-production: The Mill
06/ California Milk Processor Board
Get The Glass
Agency: Goodby, Silverstein & Partners
Co-chairman, Executive creative director: Jeff Goodby
Creative director: Pat McKay
Creative director: Feh Tarty
Interactive creative director: Will McGinness
Associate interactive creative director: Ronny Northrop
Senior art director: Jorge Calleja
Senior copywriter: Paul Charney
Copywriter/Art director: Jessica Shank
Copywriter/Art director: Katie McCarthy
Art director: Brian Gunderson
Creative coordinator: Asya Soloian
Director of interactive production: Mike Geiger
Senior interactive producer: Heather Wischman
Associate interactive producer: Kelsie Van Deman
Broadcast producer: Michael Damiani
Account director: Martha Jurzynski
Account manager: Ashley Weber
Production: North Kingdom
California Milk Processor Board © 2007. All rights reserved. Get The Glass and the logo are registered trademarks of California Milk Processor Board
07/ Canal +
The March of the Emperor
Agency: BETC Euro RSCG
Creative director: StÈphane Xiberras
Copywriters: Pierre Riess, Luc Rouzier
Art directors: Romain Guillon, Eric Astorgue
TV producer: David Green
Production: @radicalmedia
Directors: Glue Society (Gary Freeman and Jonathan Kneebone)
08/ Carlton Draught
Big Ad
Client: Fosters Australia
Agency: George Patterson Partners, Melbourne
Creative director: James McGrath
Writer: Ant Keogh
Art director: Grant Rutherford
Producer: Pip Heming
Group communications director: Paul McMillan
Director: Paul Middleditch/Plaza Films
Executive producer: Peter Masterton/Plaza Films
VFX supervisor: Andrew Jackson/Animal Logic
Senior compositor: Angus Wilson/Animal Logic
VFX producer: Caroline Renshaw/Animal Logic
Editor: Peter Whitmore/The Editors
Music: Cezary Skubiszewski
09/ Coca-Cola
Happiness Factory
Agency: Wieden + Kennedy Amsterdam
Executive creative directors: Al Moseley, John Norman
Creative directors: Rick Condos, Hunter Hindman
Copywriter: Rick Condos
Art director: Hunter Hindman
Agency producers: Darryl Hagans, Tom Dunlap
Production company: Psyop
Director: Psyop
Psyop creative directors: Todd Mueller and Kylie Matulick
Executive producer: Justin Booth-Clibborn
Producer: Boo Wong
Assistant producers: Kate Phillips, Viet Luu
Lead flame artist: Eben Mears
Flame artist: Jaime Aguirre
Lead 3D artist: Joe Burrascano
Animation director: Kevin Estey
Technical director: Josh Harvey
3D animators: Kyle Mohr, Miles Southan, Boris Ustaev, Dan Vislocky
3D artists: Chris Bach, Clay Budin, David Chontos, Tom Cushwa, Josh Frankel, Jonathan Garin, Scott Hubbard, Jaye Kim, Joon Lee, Paul Liaw, Joerg Liebold, David Lobser, Dylan Maxwell, Naomi Nishimura, Ylli Orana
Storyboard artist: Ben Chan
Matte painter: Dylan Cole
Editor: Cass Vanini
Music: Human
Sound design: Amber Music
10/ Coca-Cola
Yeah Yeah Yeah La La La
Creative agency: Mother
Director: Dougal Wilson
Production company: Blink Productions
11/ Guinness
noitulovE
Client: Georgina Meddows-Smith, Marketing manager for Guinness beer
Creative agency: AMV BBDO
Copywriter: Ian Heartfield
Art director: Matt Doman
Production company: Kleinman Productions
Director: Danny Kleinman
Editor: Steve Gandolfi, Cut & Run
Post-production: Framestore Audio post-production: Wave
Images courtesy of AMV BBDO, Rattling
Stick and Framestore
12/ HBO
True Blood
Creative agency: Digital Kitchen
13/ HBO
Voyeur
Agency: BBDO New York
Production company: RSA Films Ltd
Director: Jake Scott
Digital agency: Big Spaceship
Stills photographer: Gusmano Cesaretti (figs 02-05, 9)
Getty Images/Bryan Bedder (fig. 01)
14/ Honda
Cog
Agency: Wieden + Kennedy London
Executive creative directors: Tony Davidson, Kim Papworth
Creatives: Ben Walker, Matt Gooden
Production company: Partizan
Director: Antoine Bardou-Jacquet
15/ Honda
Grrr
Agency: Wieden + Kennedy London
Executive creative directors: Tony Davidson, Kim Papworth
Creatives: Michael Russoff, Sean Thompson, Richard Russell
Production company: Nexus Productions
Design, animation, direction: Smith & Foulkes
Digital production company: Unit9
16/ Johnnie Walker
The Man Who Walked Around The World
Agency: BBH
Creative director: Mick Mahoney
Copywriter: Justin Moore
Agency producer: Ruben Mercadal
Production company: HLA
Director: Jamie Rafn
Producer: Stephen Plesniak
Actor: Robert Carlyle
Bagpiper: Chris Thomson
Greta Garbo image: © 2011 Harriet Brown & Company, Inc. All Rights Reserved
Hitchcock image: Courtesy of the Alfred J. Hitchcock Trust
(both shown in figs 02 + 09)
17/ Microsoft Xbox
Halo 3
Agency: TAG (now agencytwofifteen)/McCann Worldgroup San Francisco
Production company: MJZ
Director: Rupert Sanders
Executive producers: Lisa Rich, David Zander
Director of photography: Chris Soos @ Radiant Artists
Editor: Andrea MacArthur @ Peep Show
VFX: Method
Music: Stimmung
18/ Microsoft Xbox
Mosquito; Champagne
Mosquito:
Agency: BBH London
Creative team: Fred & Farid
Production company: Spectre, UK
Director: Daniel Kleinman
Music: Etienne de Crecy
Champagne:
Agency: BBH London
Creative director: John Hegarty
Creative team: Fred & Farid
Agency producer: Andy Gulliman
Account supervisor: Derek Robson
Production company: Spectre, UK
Director: Daniel Kleinman
Producer: Johnnie Frankel
Lighting cameraman: Ivan Bird
Images courtesy of BBH London, Rattling Stick and Framestore
19/ Nike
Barrio Bonito
Agency: BBDO Argentina
20/ Oasis/City of New
York Dig Out Your Soul - In The Streets
Client: NYC & Company/Warner Brothers Records
Creative agency: BBH New York
Creative directors: Kevin Roddy, Calle Sjönell, Pelle Sjönell
Account director: Alex Lubar
Group account director: Chris Wollen, Shane Castang
Head of Broadcast: Lisa Setten
Director of Business Development: Ben Slater
Senior Editor: Mark Block
Agency Producer: Julian Katz
Photographer: Seth Smoot (figs 01-02, 04-05)
21/ Onitsuka Tiger
Made of Japan
Creative agency: Amsterdam Worldwide
Executive creative director: Richard Gorodecky
Made of Japan shoe:
Producer: Miranda Kendrick
Executive producer: Circus Family
Creatives: Al Kelly, Andrew Watson, Erik Holmdahl, Mark Chalmers
Director: Wonter Westen, Circus Family
Camera: Peejee Doorduin, Circus Family
Edit: Peejee Doorduin, Circus Family
Post-production: Maurits Venekamp, Circus Family
Electric Tigerland - Night and Day:
Creative director: Andrew Watson
Art directors: Mathieu Garnier/Joy-Ann Bouwmans
Copywriters: Mathieu Garnier/Joy-Ann Bouwmans
Agency producer: Nicolette Lazarus
Production company: B-Reel
Photographer: Satoshi Minakawa (figs 07, 08)
Zodiac race shoe:
Creative director: Andrew Watson
Copywriter: Gillian Glendinning
Art director: Jasper Mittelmeijer
Planner (creative agency): Simon Neate-Stidson
Senior producer (creative agency): Samantha Koch
Production company: Panda Panther
Tansu shoe:
Creative director: Andrew Watson
Copywriter:Dan Goransson
Art director: Rickard Engstorm
Planning director: Jonathan Fletcher
Planner: Ben Jaffe
Producer: Samantha Koch
Business development director: Nicolette Lazarus
Account director: Paula Ferrai
Account manager: Romain Lauby (working with ASICS Europe communications manager Sandra Koopmans)
Photographers: Rene Bosch (fig 36);
Ogura Tansu Ten (figs 23, 25, 27, 29-35)
22/ Philips
Carousel
Creative agency: Tribal DDB
Production company: Stink
Digital Director: Adam Berg
23/ Skoda
The Baking Of
Client: Mary Newcombe, Head of Marketing, Skoda
Creative agency: Fallon
Executive creative director: Richard Flintham
Creative directors: Chris Bovill, John Allison
Agency producer: Nicky Barnes
Production company: Gorgeous Enterprises
Director: Chris Palmer
Photographer: Nadia Marquard Otzen (figs 01, 04-06, 08, 14-15, 20-21, 22-24)
24/ Sony Bravia
Balls
Client: David Patton, Senior vice-president marketing communications, Sony Europe
Creative agency: Fallon
Group account director: Chris Willingham
Senior planner: Mark Sinnock
Creative directors: Richard Flintham, Andy Mcleod
Copywriter/Art director: Juan Cabral
Media agency/OMD media planner: Christina Hesse
Production company: MJZ
Director: Nicolai Fuglsig
Executive producer: Debbie Turner
Directors of photography: Joaquin Baca-Asay, Jim Frohna
Editor: Russell Icke
Editing company: The Whitehouse
Post-production company: The Mill
Audio post-production company: Wave sound studios
25/ Sony Bravia
Paint
Client: David Patton, Senior vice-president marketing communications, Sony
Europe Creative agency: Fallon
Writers: Juan Cabral, Richard Flintham, Jonathan Glazer
Director: Jonathan Glazer
Production company: Academy
Editor: Paul Watts, Quarry
Post-production: MPC
Audio Post-production: Soundtree and Wave
Agency planner: Mark Sinnock
Media agency: OMD International
Location stills: Lucy Gossage, Academy Films
26/ Sony PlayStation
The History of Gaming; The Future of Gaming
Director/designer: Johnny Hardstaff
Producer: John Payne
Editor: JD Smyth
Production company: RSA Films Ltd
27/ Stella Artois
La Nouvelle 4%
Creative agency: Mother
© Anheuser-Busch Inbev S.A. 2001, all rights reserved
28/ Uniqlo
Uniqlock
Creative agency: Projector Inc
29/ Wrangler
We Are Animals
Client: VF Europe Wrangler
Agency: Fred & Farid, Paris
Creative directors: Fred & Farid
Copywriters: Fred & Farid
Art directors: Fred & Farid, Juliette Lavoix,
Pauline De Montferrand
Advertiser’s supervisors: Giorgio Presca, Marc Cuthbert, Gary Burnand, Carmen Claes
Agency supervisor: Fred & Farid, Daniel Dormeyer
Account managers: Paola Bersi, Vassilios Bazos, Branimira Branitcheva
Photographer: Ryan McGinley
30/ The Zimbabwean
The Trillion Dollar Campaign
Agency: TBWAHuntLascaris, Johannesburg
Clients: Liz Linsell, Wilf Mbanga, Trish Mbanga at The Zimbabwean
Executive creative director: John Hunt
Art directors: Shelley Smoler, Nadja Lossgott
Copywriters: Raphael Basckin, Nicholas Hulley
Account director: Bridget Langley
Photographers: Chloe Coetzee, Des Ellis, Michael Meyersfeld, Rob Wilson