“Imagination, capability, and opportunity take on a new dimension in the digital age. Leading Digital provides a framework for creating sustainable business differentiators across the value chain. A must-read for all those who aspire to become Digital Masters.”

—Manish Choksi, President of Home Improvement, Supply Chain and IT, Asian Paints

“Westerman, Bonnet, and McAfee have done a masterful job of describing the essential characteristics of Digital Masters and presenting a thoughtful and pragmatic leader’s playbook for digital transformation. This book is an exceptional contribution to strategy and management practice.”

—John Glaser, CEO, Health Services, Siemens

“The authors have lived on the cutting edge of how global organizations use digital technology to change and improve the way they do business. With this book, they bring us along on the transformation journey. If you want to prepare yourself to lead your organization through this profound change, Leading Digital is a must-read.”

—Jean-Christophe LaLanne, Executive Vice President and Chief Information Officer, Air France–KLM Group

“Using powerful examples, this impactful, evidence-based book demonstrates that mastery of digital technologies drives significantly high levels of profit and productivity across almost all industries—and shows you how to become a Digital Master yourself.”

—F. Warren McFarlan, professor, Harvard Business School

“We are living in a time where technology is impacting everything we do and touch like never before, where being connected is becoming a basic human right, and where the unshared certainties of all businesses are turning into shared uncertainties. Leading Digital offers a powerful and refreshing approach to what needs to be done during each stage of this journey.”

—Osman Sultan, CEO, Du, United Arab Emirates