Data discovery is the future of business intelligence. With data discovery, users pursue their own path to insight, make discoveries collaboratively, and can arrive at a whole new level of decision-making. Users are not limited to predefined paths or precalculated numbers. They do not need to formulate questions ahead of time. They can interact with data, find the questions, ask what they need to ask, and explore up, down, and sideways rather than only drilling down in a predefined hierarchy.

Organizations may still need standardized reporting for many cases, but data discovery is the approach that ultimately fulfills the promise of business intelligence for everyone.