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by Donna Serdula
LinkedIn Profile Optimization For Dummies
Cover
Introduction
About This Book
Foolish Assumptions
How This Book Is Organized
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part 1: The Strategy Before the Siege
Chapter 1: Determining Your LinkedIn Strategy
Determining Your LinkedIn Goal
Figuring Out Your Target Audience
Creating a Compelling Tone
Chapter 2: Getting Found on LinkedIn
Using LinkedIn as a Search Engine
Ensuring a Compelling and Attractive Search Result
Understanding the Importance of Keywords
Using Online Keyword Tools
Ranking Higher with Profile SEO
Building Off Profile SEO
Chapter 3: Understanding Skills and Endorsements
Showcasing Your Skills
Obtaining Endorsements
Part 2: Getting Your LinkedIn Profile Started
Chapter 4: Optimizing the “Behind the Scenes” Sections
Managing Profile Changes
Turning On Your Public Profile
Creating a Personalized URL
Improving Your Profile’s Strength
Chapter 5: Establishing Your Calling Card
Using the Name Field Correctly
Filling Out Location and Industry
Including Your Contact Information
Chapter 6: Impressing with the Right Profile Picture
Why You Need a Profile Picture
Determining If You Need a New Profile Picture
Using a Photo Already Taken
Working with a Photographer
Taking Your Own Profile Picture
Choosing and Uploading Your Profile Picture
Chapter 7: Developing a Compelling Headline
Grabbing Your Reader’s Attention
Adding Flair to Your Headline
Saturating Your Headline with Keywords
Creating a Benefit Statement Headline
Adding Your New and Improved Headline to LinkedIn
Part 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression
Chapter 8: Getting Your Experiences Ready
Referencing Your Resume
Determining Which Experiences to Keep and Which to Merge
Creating a Work History for Recent Graduates
Dealing with Employment Gaps
Chapter 9: Creating a Powerful Experience
Adding a New Experience
Less Is More — Stop Disqualifying Yourself
Editing an Existing Experience
Reordering Concurrent Experiences
Removing an Experience
Reattaching Recommendations to Different Experiences
Optimizing Your Job Title with Keywords
Examples of Great Experiences
Chapter 10: Writing a Compelling Summary
Editing Your LinkedIn Summary
Writing in First Person
Avoiding Resume Speak
Revisiting Your LinkedIn Goals and Target Audience
Catching Your Reader’s Attention
Creating Your Professional Manifesto
Formatting a Sleek LinkedIn Summary
Examples of Compelling and Engaging Summaries
Part 4: Rounding Out Your Profile and Adding Finishing Touches
Chapter 11: There’s More to You Than Your Jobs
Showcasing Organizations
Uncovering Your Honors and Awards
The Three P’s: Projects, Publications, and Patents
The Two C’s: Certifications and Courses
Adding the Languages You Speak
Creating a Profile in Another Language
Adding Your Education, or Lack Thereof
Adding Volunteer Experiences
Chapter 12: Making Your Profile Personal and Unique
Leveraging the Additional Information Section
Adding Multimedia to Make Your Profile POP!
Reinforcing Your Brand with a Background Image
The Importance of Recommendations
Chapter 13: Following Groups, Companies, and Influencers
Understanding the Importance of Groups
Cultivating Your Following Section
Following News
Showcasing Influencers on Your Profile
Publishing on LinkedIn
Chapter 14: The Final Review and Reveal
Rearranging Profile Sections
Viewing Your Profile as an Outsider
Your LinkedIn Profile Checklist
To Pay or Not Pay for LinkedIn
Benchmarking Your Profile’s Success
Marketing Your Profile
Part 5: The Part of Tens
Chapter 15: Ten Profile Do’s and Don’ts
Do Use a Professional Profile Picture
Don’t Use LinkedIn’s Default Headline
Do Turn Off Your Update Notifications
Do Use Eye-Catching Symbols Sparingly
Do Include Your Contact Information
Do Add Multimedia Files
Don’t Stuff Keywords
Don’t Go Back 30 Years
Do Get Recommendations
Do Add Interests
Chapter 16: Ten Tips for a Perfect Profile Picture
Hire a Professional Photographer
Use Lots of Light
Use a Nondescript Background
Dress to Impress
Adjust Yourself
Keep the Camera Close to Eye Level
Say No to the Mug Shot
Crinkle, Smile, and Jut
Use Photoshop Lightly
Crop Your Image
Chapter 17: Ten Tips to Expand Your Network
Import Your Address Book
Import a Contact List
Let LinkedIn Help You Connect
Join One Hundred Groups
Start a LinkedIn Group
Make Connecting a Process
Link to Your Profile
Brand Yourself a LION or Just Connect to Them
Join Open Networking Lists and Groups
Use an App
Chapter 18: Ten Tips to Leverage LinkedIn
A-B-C … Always Be Connecting
Connect and Stay in Touch
Gather Business Intelligence
Get the News
Get Social Proof and Credibility
Get Past the Gatekeeper
Rub Elbows in Groups
Find Assistance
Showcase Thought Leadership
Network in Your Pajamas
Chapter 19: Ten LinkedIn Profile Resources
Get Inspired and Excited
LinkedIn Headline Generator
Virtual Phone Numbers
Say No to AOL and Hotmail Addresses
Symbol Variations
Stop the Typos
SlideShare
Photographer Directories
Background Image Libraries
Online Image Apps
About the Author
Advertisement Page
Connect with Dummies
Index
End User License Agreement
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