If you are going through hell—keep going!

—Winston Churchill

Even with the best plans and the best team, the Middle is long and there will be many obstacles and setbacks. There will be skepticism, lethargy, and disagreements. There will be urgent demands, opportunities, and crises that will tempt you to stop the strategic work you are doing and react. You need to have the valor to stick to your strategy through the whole Middle every day, with every behavior and every decision.