Index
A
Amazon.com, 1, 66, 117
American Legion, x
Are You Fully Charged? (Rath), 38
Associated Press, 36
authors
assessing current activities, 52–55
building a personal brand, 1–2, 7–14, 17, 42–45, 56, 81, 103, 116, 127, 130, 136–37
communicating with readers, 2, 8, 37, 45, 82–83, 92, 95, 127–28
developing a priority list, 42–47
goal statements, 31–32
goals for book, 28–33
identifying audience, 21–24, 134
motivation, 16–17
showcasing expertise, 29, 43, 66–67, 80, 83, 97, 103, 122, 123, 128–30
understanding audience, 19–21, 36, 62, 83, 84, 93, 96, 99
B
Beech, Mary, 10
Berg, Patty, 37
Berrett-Koehler Publishers, 37
blogs, blogging, x, 3, 43–44, 54
blogging checklist, 82–84
content, 83, 84, 86–87, 128–30
graphics for, 87–88
importance of, 79–80
to-do list for, 57
working with bloggers, 115–19
Bloom, Lisa
Think: Straight Talk for Women, 80
bookstores, 66
branding, 1–2, 7–14, 81, 103, 116, 127, 130, 136–37
Brite (conference), 10
C
CAN-SPAM Act, 74
Cision, 121
Clark, Ron
The End of Molasses Classes, 81
conferences, 123
cookbooks, 129
Costanzo, Peter, 36
Crown Publishing Group, 37, 38
D
Daily Beast, The, x
demographics, 24–25
Dragon, Rick, 82
DragonSearch, 82
E
content, 76
design of, 76
software for, 75–76
timing, 75–76
Empire of the Summer Moon (Gwynne), xi
End of Molasses Classes, The (Clark), 81
F
Facebook, xii, 55, 67, 80, 81, 92, 108, 109, 117, 129, 140
advantages of, 98–99
advertising on, 45
building a personal network on, 44–45
to-do checklist for, 99–102
Fenn, Donna
Upstarts, 91
Frantz, Kristen, 37
G
GetResponse, 77
Godin, Seth, 8
searches, 44, 63, 65, 70–71, 116–17, 139–40
Google Analytics, 68–70
Google Trends, 121
Grafton, Sue, 61
graphics (see images)
Gwynne, S.C.
Empire of the Summer Moon, xi
H
HARO.com (Help a Reporter Out), 121
History News Network, x
I
iBooks, 66
images, 65, 66, 76, 87–88, 101, 106–7, 122
Indiebound, 66
J
K
Kate Spade, 10
Klout, 121
L
Levine Greenberg Rostan Literary, 36
LibraryThing, 117
LinkedIn, 55, 67, 74, 95–96, 109
building a profile on, 44
to-do checklist for, 96–98
Lloyd, Kate, 37
M
developing an email newsletter, 43, 76
marketing
advertising on social media, 102
email blasts, 135
marketing calendars, 85–86
mobile users, 65
MindBodyGreen, 80
N
New York Times, 61, 62, 81, 115
nonfiction, 128
P
Pew Research, 25
pictures (see images)
advantages of, 106–7
Follow Me button, 108
to-do checklist for, 107–8
PR Daily, 121
press coverage, 67
publicists and PR firms, x–xi
online PR to-do list, 116–19
publishers
book promotion, x, 1, 37, 38, 40
R
Rados, Kate, 38
Rath, Tom
Are You Fully Charged?, 38
StrengthsFinder 2.0, 38
reader profiles, 21–24
readers
connection with authors, 8–9, 37, 61–62, 82, 122–23, 127–28, 135
creating an audience, 1–2, 134–35
developing conversations with, 17–18, 36, 128–31, 135
Reality Mine, 95
Reddit, 134
reviews
soliciting, 116–18
Rostan, Stephanie, 36
Scribner/Simon & Schuster, 37
search engine optimization (SEO), 63, 71–72, 81
SEO consulting firms, 71–72
search engines, 8, 44, 63, 65, 70, 96, 123, 138–40
self-publishing, 111–12
DIY publicity, 114–16
Sherman, Wendy, 38
SMART goals, 30
Snapchat, 55
alerts, 137
demographics of, 24–25
developing content for, 56–57
engagement strategies, 3, 122–23
getting website traffic from, 55
researching, 119–23
sharing on, 101
to-do list for, 58
value of, 91–93
social networking, 24–25, 58, 67, 70, 91–95
Squarespace, 63
StrengthsFinder 2.0 (Rath), 38
T
television, 16, 21, 30, 67, 112, 114, 140
Think: Straight Talk for Women in a Dumbed-Down World (Bloom), 80
trade associations, 122
Twazzup, 121
TweetReach, 120
Twitter, 45, 55, 67, 74, 95, 97, 108, 109, 117, 128–29, 140, xii
advantages of, 102–3
to-do checklist for, 104–6
TwitterCounter, 120
U
Upstarts (Fenn), 91
V
value propositions, 30–31
online courses, 58
W
Washington Independent Review of Books, x
bounce rates, 71–72
webinars, 122
building and updating, 42–43, 134
measuring website traffic, 57, 67–70, 83
redirection to website, 65
sales links, 129
to-do list for, 57
Wendy Sherman Associates, 38
WordPress, 63
Y
Yousafzai, Malala, 127