Matter. Matter matters less. In the New Economy, a larger percentage of the value of goods is concentrated in intangibles like knowledge, information, services, and software [7].

Space. The world is the customer and the competitor. In the New Economy, space and geographical boundaries are no longer relevant. The economics of distance has been replaced by the economics of attention [13].

Time. Time is collapsing. The New Economy thrives on strong and speed-of-light links between people, manufacturers, suppliers, service industries, and governments, and saves us time, which is our scarcest resource [19].

People. People matter. The New Economy is largely driven by intellectual assets. These assets generate the smart ideas, innovations, and technologies that support electronic commerce [20].

Growth. Growth is accelerated by the network. Good products spread online with a speed comparable to the biological world. A significant challenge for this hypergrowth is scalability [3].

Value. Value grows exponentially with market share. In the New Economy, scarcity is no longer the source of perceived value— ubiquity is [14].

Efficiency. Infomediaries replace intermediaries in the New Economy. As the amount of information and options available on the Web grows exponentially, it is necessary to provide aggregated services, customer assistance, buying and price-comparison tools, and communities of interest. These services are provided by infomediaries [8].

Markets. Prices in ideal markets reflect all information possibly known about the goods and services being exchanged. Electronic commerce is moving toward the direction of ideal markets and price elasticity is just a click away [18]. Hal Varian predicts that the economic era of posted prices is rapidly coming to an end [16].

Transactions. Through unprecedented levels of information exchange between individuals and organizations, the New Economy has changed the way buyers and sellers find each other, compare prices and value-added services, and the way businesses optimize business processes and reduce costs [9].

Impulse. The New Economy is characterized by an infinite number of customized purchasing choices available right at the moment the customer learns about them. The impulse to buy and the purchase itself are now part of the same process [11].