Part III

DECIDE – Select the best on-balance solution

In Part I, we answered ‘What’s my problem?’ Having just answered ‘How may I solve my problem?’ we’re now ready to answer ‘How should I solve my problem?’ Welcome to Part 3!

Chapter 6 shows how to evaluate alternatives and weigh their trade-offs to identify the best solution. Chapter 7 helps take a step back and, if needed, align additional decisions. Chapter 8 gives ideas on how to summarise your analysis in a compelling message. Finally, Chapter 9 bridges the gap from ­strategising, which has been the primary focus of this book, to implementing.

A loop diagram depicts FrED. The steps are: frame, explore, and decide. The decide works as evaluate alternatives and convince.
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