Notes

INTRODUCTION

1. John L. Beckley, The Power of Little Words (Fairfield, NJ: The Economics Press, 1984), p. 128.

PART I: HOW DIGITAL TECHNOLOGY IS CHANGING COMMUNICATION

1. Brian Greene, “The God Particle,” Aspen Ideas Festival, http://www.aspenideas.org/session/god-particle. Retrieved August 7, 2012.

2. Marc Prensky, “Digital Natives, Digital Immigrants,” On the Horizon, vol. 9, no. 5 (2001).

3. “Millennials: Confident, Connected and Open to Change.” Pew Research Social and Demographic Trends (February 24, 2010). Retrieved August 8, 2013 from http://www.pewsocialtrends.org/2010/02/24/millennials-confident-connected-open-to-change/.

4. Nicholas Carr, The Shallows: What the Internet Is Doing to Our Brains (New York: Norton, 2011), p. 10.

5. Glen Bull, et al., “Connecting Informal and Formal Learning Experiences in the Age of Participatory Media,” CITE, vol. 8, no. 2 (2008). Retrieved October 17, 2013 from http://www.citejournal.org/vol8/iss2/editorial/article1.cfm.

6. “Scientists' Strategic Reading Enhanced by Digital Tools,” Mathematics and Economics (August 18, 2009).

7. Pew Research Center's Internet & American Life Project, “How Teens Do Research in the Digital World” (November 1, 2012).

8. “The 2013 Pulitzer Prize Winners, Feature Writing,” http://www.pulitzer.org/citation/2013-Feature-Writing.

9. Robert Frederick, “How ‘Snow Fall' Transforms Journalism,” National Association of Science Writers (April 28, 2013), https://www.nasw.org/how-snow-fall-transforms-journalism.

10. Jeremy Rue, “The Snowfall Effect and Dissecting the Multimedia Long-form Narrative,” http://multimediashooter.com/wp/2013/04/21/the-snow-fall-effect-and-dissecting-the-multimedia-longform-narrative/.

11. RSA Animate, http://www.thersa.org/events/rsaanimate.

12. Dan Kusnetzky, “What Is Big Data?” ZDNet (February 16, 2010), http://www.zdnet.com/blog/virtualization/what-is-big-data/1708.

13. Vivek Kundra, “Digital Fuel of the 21st Century: Innovation through Open Data and the Network Effect.” Joan Shorenstein Center, Harvard University, John F. Kennedy School of Government, January 2012, p. 5.

14. “E-Book Reading Jumps…” Pew Research Center's Internet & American Life Project, December 27, 2012. As of November 2012, some 25 percent of Americans ages 16 and older own tablet computers such as iPads or Kindle Fires, up from 10 percent who owned tablets in late 2011.

15. Edward Tufte, “The Cognitive Style of PowerPoint: Pitching Out Corrupts Within,” in Beautiful Evidence (Cheshire, CT: Graphics Press LLC, 2006), pp. 155–185.

16. Ibid., p. 184.

17. Ibid., p. 160.

18. Ibid., p. 184.

19. M. T. Thielsch and I. Perabo, “Use and Evaluation of Presentation Software,” Technical Communication, vol. 59, no. 2 (2012), pp. 112–123.

20. Craig Timberg and Jialynn Yang, “Bezos's Management Philosophy: Two Pizzas not Three,” The Washington Post (August 8, 2013).

PART II: KNOW THY AUDIENCE

1. Asynchronous Transfer Mode (ATM) is “a high-speed networking standard designed to support both voice and data communications. ATM is normally utilized by Internet service providers on their private long-distance networks.” Bradley Mitchell, About.com Guide.

2. The term “Information Superhighway” was widely used to refer to the Internet telecommunications network before use of the Internet became widespread.

3. Jay B. Labov and Barbara Kline Pope, “Understanding Our Audiences: The Design and Evolution of Science, Evolution, and Creationism.” CBE Life Sciences Education, vol. 7, no. 1 (Spring 2008), pp. 20–24.

4. National Academy of Sciences and Institute of Medicine, Science, Evolution, and Creationism (Washington, DC: The National Academies Press, 2008), p. 32.

5. Dennis J. Stanford and Bruce A. Bradley, Across Atlantic Ice: The Origin of America's Clovis Culture (Berkeley: University of California Press, 2012), p. 241.

PART III: KNOW THY SUBJECT

1. The book Elite and Specialized Interviewing by Lewis A. Dexter (New York: Columbia University Press, 2008) offers tips helpful to interviewing professionals.

2. The pen/pad tool I use is called “Livescribe.”

PART IV: SIMPLICITY AND CLARITY

1. “Simplicity,” http://www.merriam-webster.com/dictionary/simplicity.

2. “Clarity,” http://dictionary.reference.com/browse/clarity.

3. Henry David Thoreau. Walden and Other Writings. http://www.goodreads.com/work/quotes/6755636.

4. Ney, D. E., American Technological Sublime (Cambridge, MA: MIT Press, 1994), p. 57, cited in The Techno-Human Condition by Braden R. Allenby and Daniel Sarewitz (Cambridge, MA: MIT Press, 2011).

5. According to Flatow, with podcast listeners, that number jumps to 2 million listeners per week.

6. Ira Flatow, Present at the Future (New York: HarperCollins, 2007), p. 155.

7. Ibid., p. 159.

8. John Medina, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Seattle, WA: Pear Press, 2008).

9. V. G. Cerf, “The Day the Internet Age Began,” Nature, vol. 461, no. 7268 (2009), pp. 1202–1203.

10. Paul Laudicina, Beating the Global Odds (New York: Wiley, 2012), p. 82.

11. Ibid., p. 86.

12. US Patent and Trademark Office, “U.S. Patent Statistics Chart, Calendar Years 1963–2012,” http://www.uspto.gov/web/offices/ac/ido/oeip/taf/us_stat.htm.

13. The USPTO does not track or measure the actual number of patents returned for this reason.

PART V: GUIDELINES FOR EFFECTIVE COMMUNICATION

1. Bill Welch, ed., The Analyst's Style Manual (Erie, PA: Mercyhurst College Institute for Intelligence Studies Press, 2008). http://www.ncirc.gov/documents%5Cpublic%5Canalysts_style_manual.pdf.

2. “Theoria,” http://shelf3d.com/i/theoria.

3. John L. Beckley, The Power of Little Words (Fairfield, NJ: The Economics Press, 1984), p. 27.

4. Jonathan Guthrie, “Three Cheers for the Epic Poetry of Jargon,” Financial Times (December 13, 2007).

5. Ibid.

PART VI: HUMANIZE YOUR COMMUNICATIONS

1. Carmine Gallo, The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (New York: McGraw-Hill, 2010).

2. Ruth Colvin Clark and Richard E. Mayer, e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning (San Francisco: Pfeiffer, 2008), p. 173.

3. Ibid., pp. 168–173.

4. The Janz Awakening. Ryder Integrated Logistics, 1997, Preface.

5. Muriel Rukeyser, “The Speed of Darkness,” from The Collected Poems of Muriel Rukeyser. Copyright © 2006 by Muriel Rukeyser. Reprinted by permission of International Creative Management, 1968.

6. Meera Lee Sethi and Adam Briggle, “Making Stories Visible: The Task for Bioethics Commissions,” Issues in Science and Technology (Winter 2011).

7. M. Carolyn Clark and Marsha Rossiter, Narrative Learning in Adulthood (Malabar, FL: Krieger Publishing Company, 2007), p. 65.

8. Sharan B. Merriam and Rosemary S. Caffarella, Learning in Adulthood: A Comprehensive Guide, 3rd ed. (San Francisco: Jossey-Bass, 2007), p. 223.

9. Daniel Yergin and Joseph Stanislaw, The Commanding Heights: The Battle for the World Economy (New York: Simon & Schuster/Touchtone, 1998).

10. David R. Henderson, “How the Markets Beat Marx,” Fortune, August 3, 1998. Retrieved October 15, 2013, from http://money.cnn.com/magazines/fortune/fortune_archive/1998/08/03/246274/index.htm

11. Paul Smith, Lead with a Story (New York: AMACOM, 2012), p. 119.

12. Alice LaPlante, The Making of a Story (New York: W.W. Norton Company, 2007), p. 155.

13. GS&C founder John Sperling coined this phrase, according to Carlson.

14. Bertrand Moullier and Michael P. Ryan, “A Picture Is Worth…Bollywood Battles the Movie Pirates with Law and Tech,” IP Supplement to Legal Times (July 23, 2007).

15. http://cis-india.org/a2k/blog/piracy-studies-india. Retrieved on July 22, 2013.

16. Moullier and Ryan.

17. Victoria J. Marsick, “Case Study,” in Adult Learning Methods, ed. Michael W. Galbraith (Malabar, FL: Krieger Publishing, 2003), p. 229.

18. Ibid., p. 230.

19. Ibid., p. 230.

20. Clark and Mayer, pp. 162–165.

21. “Special Stylistic Issues in Technical Writing,” https://www.e-education.psu.edu/styleforstudents/c1_p15.html. Retrieved on July 1, 2013.

22. Ann Handley and C.C. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks and Webinars (and more) that Engage Your Customers and Ignite Your Business (Hoboken, NJ: Wiley, 2012), p. 171.

PART VII: GETTING AN AUDIENCE TO CARE

1. John Medina, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Seattle, WA: Pear Press, 2008) p. 82..

2. Hanna Trudo and Theodoric Meyer, “Dollars for Docs: The Top Earners,” ProPublica (March 12, 2013), http://www.propublica.org/article/dollars-for-docs-the-top-earners.

3. “About Us,” ProPublica, http://www.propublica.org/about/.

4. Samuel Weigley, “AT&T, T-Mobile Merger: A Timeline of Events in the Wireless Debate,” International Business Times (November 26, 2011), http://www.ibtimes.com/att-t-mobile-merger-timeline-events-wireless-debate-374994.

5. “AT&T Ends Bid to Add Network Capacity through T-Mobile USA Purchase,” AT&T Press Release (December 19, 2011), http://www.att.com/gen/press-room?pid=22146&cdvn=news&newsarticleid=33560.

6. Raymond J. Wlodkowski, “Strategies to Enhance Adult Motivation to Learn,” in Adult Learning Methods, ed. Michael W. Galbraith (Malabar, FL: Krieger Publishing, 1990), p. 113.

7. Drew Westen, The Political Brain: The Role of Emotion in Deciding the Fate of the Nation (New York: Perseus Books Group, 2007).

PART VIII: BUILDING BLOCK AND ANALOGIES

1. Ruth Colvin Clark and Richard E. Mayer, e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning (San Francisco: Pfeiffer, 2008), p. 39.

2. Kathleen Taylor and Annalee Lamoreaux, “Teaching with the Brain in Mind,” in Update on Adult Learning Theory, 3rd ed., ed. Sharan B. Merriam (Hoboken, NJ: 2008).

3. Ibid.

4. I transcribed this passage from the DVD “Amazing Planet,” National Geographic (2007).

5. The architects also currently hold the chair of Architecture and Urban Design at the ETH Zurich.

PART IX: VISUAL AND INTERACTIVE

1. John Medina, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Seattle, WA: Pear Press, 2008) p. 240.

2. Ibid., p. 234.

3. Ruth Colvin Clark and Richard E. Mayer, e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning (San Francisco: Pfeiffer, 2008), pp. 53-73.

4. 3D-Forensic, Seek and Illustrate the Truth, http://www.3d-forensic.com/?tag=jason-c.

5. Ruth Clark, “Give Your Training a Visual Boost,” T+D (April 2009), p. 36.

6. Alberto Cairo, “The Functional Art,” New Riders (2013), p. xxi.

7. Edward Tufte, “The Cognitive Style of PowerPoint: Pitching Out Corrupts Within,” in Beautiful Evidence (Cheshire CT: Graphics Press, LLC), p. 107.

8. Clark, “Give Your Training a Visual Boost,” p. 36.

9. Amy Balliett, “The Do's and Don't's of Infographic Design,” Smashing Magazine (October 14, 2011), http://www.smashingmagazine.com/2011/10/14/the-dos-and-donts-of-infographic-design/. Retrieved March 26, 2013.

10. Dr. Fauci's full presentation with comments are available at Anthony Fauci, “Thirty Years of HIV/AIDS: A Scientific Journey and Look to the Future,” 6th IAS Conference on HIV Pathogenesis, Treatment and Prevention, Rome, Italy, July 17–20, 2011, http://pag.ias2011.org/flash.aspx?pid=409.

11. Tufte, pp. 157–185.

12. Tufte, p. 162.

13. Rachel Arandilla, “Presentation Tools: Keynote versus PowerPoint,” 1st Web Designer Blog (2011), http://www.1stwebdesigner.com/design/key-note-vs-powerpoint/. Retrieved August 30, 2013.

14. “Meet Some Staff Scientists,” Exploratorium, http://www.exploratorium.edu/about/staff-scientists. Retrieved July 10, 2013.

15. “About Us,” Exploratorium, http://www.exploratorium.edu/about/staff-scientists. Retrieved July 10, 2013.

16. The NISE Network Viz Lab project ran from 2005 to 2009.

17. “Viz Lab Illustration,” NISE Network, http://www.nisenet.org/viz_lab/illustrations. Retrieved July 10, 2013.

18. Ibid.

19. Ibid.

20. Ibid.

21. Elsa Feher, “Interactive Museum Exhibits as Tools for Learning: Explorations with Light,” International Journal of Science Education, vol. 12, no. 1 (1990), pp. 35–49.

22. Raymond J. Wlodkowski, “Strategies to Enhance Adult Motivation to Learn,” in Adult Learning Methods, ed. Michael W. Galbraith (Malabar, FL: Krieger Publishing, 1990), p. 113.

23. Ibid., p. 114.

24. http://www.nasa.gov/multimedia/3d_resources/station_spacewalk_game.html.

25. Clark and Mayer, p. 347.

26. Kristian Kiili and Harri Ketamo, “Exploring the Learning Mechanism in Educational Games,” Journal of Computing and Information Technology, Tampere University of Technology, Pori, Finland, vol. 4 (CIT 15, 2007), pp. 319–324.

27. Ibid., p. 319.

28. Dana Priest and William Arkin, “Top Secret America: A Washington Post Investigation,” The Washington Post, http://projects.washingtonpost.com/top-secret-america/articles/methodology/. Retrieved June 22, 2013; Dana Priest and William Arkin, Top Secret America: The Rise of the New American Security (New York: Little, Brown and Company, 2011).

29. Priest and Arkin, “Top Secret America.”