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by Carol Deutschlander
Surveying Fundamentals for Business Analysts
Cover
Title Page
Copyright
About the Author
Contents
Foreword
Preface
Introduction: Why Surveys?
Types of Surveys
Surveys and Structured Interviews
The Survey Process
Chapter 1: Defining the Objective
Setting Objectives
Determining the Variables and Variations
Chapter 2: Identifying the Group
Stakeholders
The Participants
Selecting Potential Participants
Chapter 3: Writing Questions
Writing Effective Survey Questions
Types of Questions
Open-Ended Questions
Argument Open-Ended Questions
Single-Response Open-Ended Questions
Closed-Ended Questions
Dichotomous Items
Multiple-Response Items
Interval Scales
Ranking-Order Scales
Rating Scales
Checklist for Writing Good Questions
Good Habits for Writing Questions
Chapter 4: Ordering and Laying Out the Survey
Appearance
The Length of the Survey
The Order of the Questions
Combining Questions
Chapter 5: Piloting the Survey
The Pilot
Selecting the Pilot Participants
The Cover Letter for the Pilot
Analyzing the Pilot Results
Chapter 6: Sending Out the Survey and Following Up with Participants
The Importance of the Cover Letter
Sending Out the Survey
Following Up with Participants
Response Rates
Chapter 7: Analyzing and Interpreting the Results
Analyzing Data from Open-Ended Questions
Analyzing Data from Closed-Ended Questions
Frequency Distribution
Mean
Median
Mode
Range
Chapter 8: Reporting on the Results
Possible Audiences for Survey Results
The Written Report
The Presentation
Formatting the Results
Lists
Pie Charts
Bar Charts and Line Charts
Tables
Appendix A: Checklist for Writing Good Questions
Appendix B: Survey Process Template
Appendix C: Question-Writing Template
Appendix D: Case Study
Defining the Objectives
Identifying the Stakeholders
Identifying and Selecting Potential Participants
Writing the Survey Questions
Demographic Questions
Questions Related to the First Objective
Questions Related to the Second Objective
Organizing the Survey
The Pilot
Sending Out the Survey
Results: Demographics
Results: The First Objective
Results: The Second Objective
Conclusions
Glossary
Bibliography
Index
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