Contents
Surveys and Structured Interviews
Chapter 1: Defining the Objective
Determining the Variables and Variations
Chapter 2: Identifying the Group
Selecting Potential Participants
Writing Effective Survey Questions
Single-Response Open-Ended Questions
Checklist for Writing Good Questions
Good Habits for Writing Questions
Chapter 4: Ordering and Laying Out the Survey
Chapter 5: Piloting the Survey
Selecting the Pilot Participants
The Cover Letter for the Pilot
Chapter 6: Sending Out the Survey and Following Up with Participants
The Importance of the Cover Letter
Following Up with Participants
Chapter 7: Analyzing and Interpreting the Results
Analyzing Data from Open-Ended Questions
Analyzing Data from Closed-Ended Questions
Chapter 8: Reporting on the Results
Possible Audiences for Survey Results
Appendix A: Checklist for Writing Good Questions
Appendix B: Survey Process Template
Appendix C: Question-Writing Template
Identifying and Selecting Potential Participants
Questions Related to the First Objective