Blogging as a Conversation

Blogging is not just about broadcasting a message to thousands of readers; it’s also an ongoing conversation with a portion of them.

Most blogs have comment sections for this specific purpose, and they’re definitely good for relationship building and engagement. Some readers may even contact you directly by email or quote you on their own blog. Other discussions about your content may pop up on sites or communities such as Twitter, Facebook, Instagram, LinkedIn, Reddit, or Hacker News.^[3]

Thinking of blogging as a conversation can also be freeing because you don’t need to have all the answers before approaching a subject you intend to write about. You are not expected to.

A blog post is a conversation starter that can lead to lengthy discussions that have the potential to spread far and wide across the Internet. It’s important that you treat blogging as a conversation that will help you grow and learn, and not just as a megaphone.

As a blogger, you are part of the blogosphere, a world with its own expectations, most of which are based around the idea of a community of bloggers and commenters interacting with one another.

Be part of this conversation by replying to comments whenever they’re posted on your site and by linking to other blogs that are relevant to your articles. In doing so, your blog stands a good chance of growing and quickly attracting a community of like-minded individuals. To boot, you may establish professional relationships and make new friends in the process.