Chapter 3
Setting Up Your Blog

You’ve identified your topic and your niche, and you’ve done a sanity check on these decisions in terms of market and trends. You’ve set some reasonable goals and expectations for your blogging. You’ve also, I hope, found a name and registered a domain name already.

Now you’re ready to get your hands dirty. In this and the next chapter, you’ll install, configure, style, and fine-tune your blog. But first, let’s make some crucial decisions about blogging software and hosting.