Consistency Is Queen

When you have chosen—and perhaps even publicly announced—your posting schedule, you should try to stick to it for a period of at least a few months (after which you can change your schedule again, if required).

Interestingly, there’s almost a Pavlovian mechanism at play when you start posting on a regular basis, wherein your subscribers get excited and start looking forward to your next post. This, in turn, builds loyalty toward you and your blog.

If your articles stop appearing at their usual time, you may end up breaking this cycle of expectation and as a result, lose a few readers. Imagine reading a given newspaper every day and suddenly not finding it on your doorstep one morning (or perhaps worse, having it show up on random days). Humans are creatures of habit.