What’s Next

This chapter provides a solid framework to get you started with your social media efforts. It’s a very fast-evolving world, but the principles and the human element aren’t going to change anytime soon.

Get started as soon as possible, because building a solid presence on social media can take several months. Freely experiment and don’t be afraid to deviate from the guidance provided within this chapter.

You’ll make mistakes, but the best way to learn is by practice and firsthand experience. Just remember to be genuine and honest. Readily take ownership of your mistakes and apologize; that way you shouldn’t face any long-term consequences from errors you might make.

This chapter also concludes the instructional part of this book. Congratulations on reading this far. The remaining couple of pages are the conclusion, with a few final words of advice. Don’t skip these pages, as this is where we’ll say goodbye and share important details on how to stay in touch.