The Internet is really about highly specialized information, highly specialized targeting.

Eric Schmidt

Chapter 1
What Kind of Blog Are You Going to Run?

The first step when planning your blog is to determine the type of blog you’re going to run. We’ve already established that it’s likely not going to be about your personal life, but you still have some choices to make.

The decisions you make now will affect many aspects of how you develop your blog down the road, so you should try to answer these important questions before proceeding with the next chapters of this book.

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