Chapter 2
Rock-Solid Planning for Your Blog

In the previous chapter, we made some broad, preliminary decisions that impact the direction of your blog. In this chapter, we’re going to finalize our plan by fleshing out further details.

In particular, we’ll define goals for your blog, clarify its raison d’être and topic, and demystify audience expectations. We’ll also discuss finding a good domain name that works well both from human and search-engine-optimization perspectives.