Appendix 4
 
 

The Broadcasting Model of Reporting

            STEP       BROADCASTING EXAMPLE
Set the context The latest outbreak of civil unrest
in Ruritania continues unabated.
Assess the situation Continued disruptions will
now start to have an impact on
power supplies and there is an
imminent threat of blackouts.
Set the challenge Unless the authorities can
resolve the underlying disquiet
of the public sector workers,
the economy will start to
suffer from disruptions to
production and exports.
Evaluate the prospects It does not look good for the
country at this point with hard-
line protesters holding out for
pension concessions that the
state feels it is in no position to
concede without an unacceptable
increase in the public sector
borrowing requirement.

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