Copyright 2010 Marshall L. Fisher and Ananth Raman

All rights reserved
Printed in the United States of America
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No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to [email protected], or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

Library of Congress Cataloging-in-Publication Data

Fisher, Marshall L.

The new science of retailing : a how analytics are transforming the supply chain and improving performance / Marshall Fisher and Ananth Raman.

p. cm.

9781422160640

1. Retail trade—Management. 2. Business logistics. I. Raman, Ananth. II. Title.

HD38.5.F57 2010
658.8’7—dc22

2009045240

The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.