18 2. FIVE STORIES TO A MODEL OF VIDEO STRUCTURE
and the way in which it is presented. Pryluck (1976) also notes that the variety of recording and
post-production elements “emphasize or obscure some attributes of the object, thus aecting the
meaning consequent on the attributes of an object.”
Words and photographic images can be seen as two regions on a spectrum of modes of
symbolic description with very little in common. Pryluck (1976) assertss: “In an attempt to identify
those characteristics which are common to the sign systems and those which are unique ... beyond
the fact that both language and image communication mediate experience for recipients, few com-
mon characteristics were identied. e structures of language and image communication were
found to dier in almost every detail.”
Novitz (1977) and Pryluck (1976) point out that pictures are specically related to a par-
ticular object or event, whereas a word is general and refers, in Pryluck’s words “to a set of critical
attributes, but says nothing of other attributes which may be crucial to some meaning of the object.”
By making changes in the image coding variables one can reduce or enhance the “unique attributes
of an object” and thereby control the degree of generalization.
Metz (1974), in a similar vein, focuses on the primary dierences between words and moving
image “shots”.
1. Shots are innite in number, contrary to words, but like statements, which can be
formulated in a verbal language.
2. Shots are the creations of the lm-maker, unlike words (which pre-exist in lexicons)
but similar to statements (which are, in principle, the invention of the speaker).
3. e shot presents the receiver with a quantity of undened information, contrary to
the word. From this viewpoint, the shot is not even equivalent to the sentence. Rather,
it is like the complex statement of undened length.
4. e shot is an actualized unit, a unit of discourse, an assertion, unlike the word (which
is purely a lexical unit), but like a statement, which always refers to reality. [
e meaning of two or more shots put together can be quite dierent from that of the indi-
vidual shots (the “third” eect); viewer perception of the same shot can be quite dierent when it is
put together with dierent shots (Kuleshov eect); timing and ordering of shots can aect perceived
meaning. Worth (1981) denes “sequence”as “a deliberately employed series used for the purpose of
giving meaning rather than order to more than one image-event and having the property of convey-
ing meaning through the sequence itself as well as through the elements in the sequence”.
Pryluck, Teddlie, and Sands (1982) used an “image-based” and non-verbal procedure to ex-
amine the “construction of meaning from sequenced images” and concluded: