71
3.6.6 POINTS OF DISCONTINUITY
It ought to be noted again that
use of discontinuities for analyz-
ing lm is analogous to analysis
of word documents. e ability to
describe structure of lm docu-
ments at various levels of analysis
and in discipline neutral terms
has been demonstrated; now we
seek to provoke new challenges
and new applications.
3.6.7 MOVIE STIMULI AND EFFECT
For some the “ends of cinema” re-
fers to the time(s) when changes
in technology yielded signi-
cant changes in how and where
and when movies were shown
and viewed. e introduction
of air conditioning to theaters,
the multiplex, the disappearance
of the double feature, drive-ins,
television, etc. We posit that the
functional ontology model pro-
vides a framework for discussing
these attributes in much the same way that we can discuss changes in the lmic data set.
Signicance of Points of Discontinuity
+ With Bellour we have signicance dened by a recognized expert’s
subjective viewing.
+ With empirical data derived from RGB values and shown to be
consistent with Bellour’s expert notion of consistency, we can dene
signicance (on the whole and with some intriguing exceptions) to be
any plotted point of change falling outside one standard deviation.
+ With diagraphic presentation of RGB data and a much larger set of
lmic documents, we have gone from heuristic to the algorithmic.
+ We can take this same data and present it in a rather dierent
form—synthetic frames. Each plotted dot in the digraph is roughly
equivalent to a synthetic frame.
So…
+ Stimuli of a movie have behavioral eect on the viewer.
+ Functional ontology model extends to stimuli in viewing environ-
ment.
+ Environment of the viewing—the reaction of the crowd to a jump
cut, the smell of popcorn, the oor, sticky from spilled soda, the
richness of the sound system, friends’ opinions, alternate venues—all
function to reinforce, punish, or extinguish behavior.
O’Connor & Anderson May 2018
3.5 AUTHOR—MESSAGE—RECIPIENT RELATION