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Marketing with Social Media: 10 Easy Steps to Success for Business
Author Linda Coles
Introduce your business to the world with this essential guide to social media marketingMarketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your....
Release Date 2014/11 -
Essentials of Vehicle Dynamics
Author Joop Pauwelussen
Essentials of Vehicle Dynamics explains the essential mathematical basis of vehicle dynamics in a concise and clear way, providing engineers and students with the qualitative understanding of vehicle handling performance needed to underpin chassis-related research a....
Release Date 2014/10 -
Author Mark R. Lyberger , Matthew D. Shank
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach,....
Release Date 2014/10 -
Salesforce Essentials for Administrators
Author Mohith Shrivastava
Discover the administration fundamentals and challenges of Salesforce CRMIn DetailSalesforce is one of the leading platforms for developing cloud-based applications. Primarily, Salesforce is designed for managing the sales processes of an organization, but the platf....
Release Date 2014/10 -
The Winchester Guide to Keywords and Concepts for International Students in Art, Media and Design
Author Simon Morley , Annie Makhoul
This welcome new resource for international students in art, design, and media provides clear explanations of the terminology they must master in order to fulfill their academic potential and enrich their professional careers.Offers a much-requested new resource tha....
Release Date 2014/09 -
The Voice of the Rising Generation
Author Keith Whitaker , Susan E. Massenzio , James E. Hughes Jr.
Avoid "Shirtsleeves to Shirtsleeves" by Finding Your VoiceGrowing up in a family with significant wealth or a family business can often feel like an exercise in silence. What should you ask? Whom should you ask? When? Is it ever right to talk about such things?The ....
Release Date 2014/09 -
Interact and Engage!: 50+ Activities for Virtual Training, Meetings, and Webinars
Author Tom Stone , Kassy LaBorie
Convince your online participants to tune in—and get them to interact and engage. Virtual classroom training is here to stay, and web and video conferencing is close to ubiquitous. Interact and Engage! offers proven strategies for captivating your live onl....
Release Date 2014/09 -
Microsoft Dynamics NAV 2013 Application Design
Author Mark Brummel
Customize and extend your vertical applications with Microsoft Dynamics NAV 2013 In DetailThis book is a focused tutorial on Microsoft Dynamics NAV application development to help you develop complete applications and not just application outlines.This hands-on guid....
Release Date 2014/09 -
Salesforce.com Customization Handbook
Author Sagar Pareek , Rakesh Gupta
Customize Salesforce to automate your business requirements In DetailSalesforce.com has contributed in bringing about a social revolution to the Internet era. Salesforce.com provides you with the power of cloud computing, enabling you to quickly build enterprise app....
Release Date 2014/09 -
Author Reshma Shah , Jamie Turner
Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have uns....
Release Date 2014/08 -
Inside Microsoft Dynamics AX 2012 R3
Author The Microsoft Dynamics AX Team
Fully updated for Microsoft Dynamics AX 2012 R3!Dig into the architecture and internals of Microsoft Dynamics AX 2012 R3 - with firsthand insights from the team that designed and developed it. Deepen your knowledge of the underlying frameworks, components, and tools....
Release Date 2014/08 -
The Social Executive: How to Master Social Media and Why its Good for Business
Author Dionne Kasian-Lew
Social media is not about social media. It's about leadership and connections.Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these ....
Release Date 2014/08 -
Facebook and Twitter For Seniors For Dummies, 2nd Edition
Author Marsha Collier
New to social media? This easy-to-use guide will get you started in no time!Social media is a ton of fun, and this updated guide makes it easy to set up a Facebook or Twitter account to catch up with old friends, communicate with your family, and enjoy your online e....
Release Date 2014/08 -
Author Jennifer Sheahan , Jimmy Harding , Stephan Spencer
Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling di....
Release Date 2014/08 -
Effective Advertising Strategies for Your Business
Author Cong Li
As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC....
Release Date 2014/08 -
The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business
Author Mark Satterfield
We’re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of ....
Release Date 2014/08 -
IBM Watson Content Analytics: Discovering Actionable Insight from Your Content
Author Wei-Dong Zhu , Martin Triska , Jane Singer , Mark Paulis , Tetsuya Nasukawa , Amarjee
IBM® Watson™ Content Analytics (Content Analytics) Version 3.0 (formerly known as IBM Content Analytics with Enterprise Search (ICAwES)) helps you to unlock the value of unstructured content to gain new actionable business insight and provides the enterprise search ....
Release Date 2014/07 -
Service Science: The Foundations of Service Engineering and Management
Author Robin G. Qiu
Features coverage of the service systems lifecycle, including service marketing, engineering, delivery, quality control, management, and sustainmentFeaturing an innovative and holistic approach, Service Science: The Foundations of Service Engineering and Management ....
Release Date 2014/07 -
Author Michael Weiss , Andrew Rohm
One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts ....
Release Date 2014/07 -
Author Tim Williams
EMC for Product Designers: Meeting the European EMC Directives is a six-chapter text that considers the by-product of the co-existence of all kinds of radio services, called electromagnetic compatibility (EMC). This book discusses the solution to the damaging ....
Release Date 2014/06 -
Social Media Design For Dummies
Author David LaFontaine , Janine Warner
Learn to design professional and effective social media profiles!Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Fac....
Release Date 2014/06 -
The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment
Author Christer Holloman
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media pl....
Release Date 2014/06 -
Lead Like Reagan: Strategies to Motivate, Communicate, and Inspire
Author Dan Quiggle
A first-hand account of Ronald Reagan's leadership style, with personal insight and practical application.Lead Like Reagan is a guide to more effective leadership, inspired by the Great Communicator himself. Drawing upon his time serving Ronald Reagan, author Dan Q....
Release Date 2014/06 -
Social Media for Musicians: SoundCloud®
Author Simone Hiebner , Gary Hiebner
These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audi....
Release Date 2014/06 -
Author Ernest Brewster
Business relationship management (BRM) is central to all aspects of an organisation’s interaction with existing and potential customers. It is crucial for building and maintaining strong relationships between service provider and customer and relies on understanding....
Release Date 2014/06 -
The Opening Playbook: A Professional’s Guide to Building Relationships that Grow Revenue
Author Andrew Dietz
YOUR GAME PLAN FOR WINNING BUSINESS RELATIONSHIPSJust like a football game, client building requires a solid strategy executed by a series of well-designed plays. While the ultimate objective of a sports team is to put points on the board, the plays are designed to ....
Release Date 2014/05 -
Advanced Google AdWords, 3rd Edition
Author Brad Geddes
The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book pro....
Release Date 2014/05 -
Author Mikolaj Jan Piskorski
What people get out of social media—and how businesses can get more out of itAlmost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Interne....
Release Date 2014/05 -
Force.com Development Blueprints
Author Stephen Moss
Design and develop real-world, cutting-edge cloud applications using the powerful Force.com development frameworkIn DetailNo one can dispute the sheer power and breadth of the Force.com cloud development platform and its infl uence on thousands of developers across ....
Release Date 2014/05 -
Microsoft Dynamics CRM 2013 Unleashed
Author Marc Wolenik
Microsoft® Dynamics CRM 2013 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, managing, and securing both cloud and on-premise based versions of Dynamics CRM.Leading Dynamics implementer Marc Wolenik fully covers Microso....
Release Date 2014/04