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Finding the Right Role for Social Media in Innovation
Author Deborah L. Roberts , Frank T. Piller
Social media success stories have highlighted the impact social media can have on companies’ fortunes. Yet the authors argue that there is a significant opportunity that isn’t being realized: utilizing social media to support innovation and new product ....
Release Date 2016/04 -
The Metrics That Marketers Muddle
Author Charan K. Bagga , Neil T. Bendle
A big challenge for marketing is demonstrating its business value. As the finance function becomes more powerful within companies, some see marketing’s influence as declining. One major reason is the difficulty of measuring its impact. The article has two pur....
Release Date 2016/04 -
Author Byron Hanson , David H. Henard , Michael A. Stanko , Charan K. Bagga , Neil T. Bendl
Too often, great products fail because customers do not recognize the value that they create. Although we now have ample insight into how customers evaluate new products, many companies focus primarily on creating value -- without enough regard to how customers rec....
Release Date 2016/04 -
Author Clara Shih
Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring to fully delegate "....
Release Date 2016/04 -
Author Dave Stein , Steve Andersen
The average executive spends less than 5 percent of their time engaged in the buying of products and services. This means that in this post-recession business environment, sales professionals who focus solely on the moment of the sale have made a fatal miscalculati....
Release Date 2016/04 -
Author Dan Hanover , Kerry Smith
The most researched, documented, and comprehensive manifesto on experiential marketing.As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies desig....
Release Date 2016/04 -
Author Stephen Gamble
Your ticket to generating better results through infographicsVisual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medi....
Release Date 2016/04 -
Account-Based Marketing For Dummies
Author Sangram Vajre
Grow your account list with an effective account-based marketing strategyBuyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential ....
Release Date 2016/04 -
Author Ian Schafer , Robert Solomon
A practical guide for providing exceptional client serviceMost advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its au....
Release Date 2016/04 -
Author Jon Paz , Liz Kao
Your all-access guide to reaping the benefits of Salesforce.comSalesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Written by Salesforce.com insiders with years of experience in customer relationsh....
Release Date 2016/04 -
Author Ian Dodson
The premier guide to digital marketing that works, and a solid framework for successThe Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry....
Release Date 2016/04 -
Online Marketing for Busy Authors
Author S.C. Gwynne , Fauzia Burke
If You Want People to Read Your Book, Writing It Is Only the BeginningThere has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book....
Release Date 2016/04 -
Relationship Marketing Re-Imagined
Author Ahmet Bayraktar , Can Uslay , Naresh K. Malhotra
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features,....
Release Date 2016/04 -
Author Lars Witell , Gary R. Schirr , Per Kristensson , Anders Gustafsson
All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in the book are: (1) How is it growi....
Release Date 2016/04 -
Author Vandana Pal
A fast-paced administrator's guide to Alfresco from the administration, managing, and high-level design perspectivesAbout This BookUnderstand system capabilities in order to make informed and appropriate decisions about its administrationManage users, groups, email....
Release Date 2016/04 -
Sitecore Cookbook for Developers
Author Yogesh Patel
Over 70 incredibly effective and practical recipes to get you up and running with Sitecore developmentAbout This BookBuild enterprise-level rich websites quickly and deliver the best possible content management to your websiteGet maximum usage of functionalities li....
Release Date 2016/04 -
Implementing Microsoft Dynamics NAV - Third Edition
Author Alex Chow
Explore the capabilities of Dynamics NAV 2016 and discover all you need to implement itAbout This BookLearn the key roles of your Dynamics NAV partner and the roles within your customer's organizationCreate configuration packages and perform data migration on your....
Release Date 2016/04 -
Salesforce Platform App Builder Certification Handbook
Author Siddhesh Kabe
A handy guide that covers the most essential topics for Salesforce Platform App Builder Certification in an easy-to-understand formatAbout This BookGet to grips with the fundamentals of Force.com to pass the certification exam with flying colorsCreate Force.com app....
Release Date 2016/04 -
Author Daniel Reis , Alexandre Fayolle , Holger Brunn
Build effective applications by applying Odoo development best practicesAbout This BookEach recipe stands by itself as much as possible, so that you can jump straight into the topics you preferThe recipes included cover all the major development areas of Odoo and t....
Release Date 2016/04 -
One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business--or Yourself
Author Marie Perruchet
What’s YOUR story?In the hypercompetitive world of Silicon Valley, this question has replaced “What’s your pitch?” It’s another way of asking, “Who are you?”The art of the pitch is nothing short of a survival skill. If an entrepreneur can’t convince an investor in ....
Release Date 2016/03 -
Author Scott Brinker
Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the....
Release Date 2016/03 -
Author Mike Ash
Find your drive and redefine your business prioritiesBreakpoints is the business owner's guide to regaining your passion and driving your business forward. If you're feeling stuck, stale or stalled, this book is your ticket out of the rut and into profitable grow....
Release Date 2016/02 -
Author Catharine Findiesen Hays , Yoram Wind
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?Beyond ....
Release Date 2016/02 -
Author Maria Martinez , Lincoln Murphy , Dan Steinman , Nick Mehta
Your business success is now forever linked to the success of your customersCustomer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies....
Release Date 2016/02 -
Contemporary Selling, 5th Edition
Author Greg W. Marshall , Mark W. Johnston
Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of t....
Release Date 2016/02 -
Fostering Brand Community Through Social Media
Author Shannon B. Rinaldo , Debra A. Laverie , William F. Humphrey Jr.
This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to expla....
Release Date 2016/02 -
Using Social Media in Business Disputes
Author David Orozco
Large companies frequently exploit their vastly superior legal resources and capabilities to the disadvantage of smaller competitors. The mere threat of litigation and the prospect of a prolonged lawsuit are often all that is necessary to persuade a smaller busines....
Release Date 2016/01 -
When Employees Don't 'Like' Their Employers on Social Media
Author Pamela Lirio , Marie-Cécile Cervellon
More than 2 billion people worldwide are users of social media, making it a logical platform for companies seeking to attract potential employees and engage consumers with their brands. In addition to sharing information on brand activities through official social ....
Release Date 2016/01 -
Which Features Increase Customer Retention?
Author Chekitan S. Dev , Roland T. Rust , Rebecca W Hamilton
Companies must make important decisions about which features to include in the goods and services they offer to customers. Understanding the return on investment for a feature is essential to increasing profitability. Although tadding features increases costs, it m....
Release Date 2016/01