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Author David W. Stewart
At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these c....
Release Date 2018/07 -
Author Mark Hunter , Jeb Blount
There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black a....
Release Date 2018/06 -
Author Philip Weinmeister
Whether you are brand new to the world of Salesforce communities or you are looking to take your Community Cloud knowledge to the next level, this detailed guide will help you to build and manage a Salesforce community by leveraging the declarative power of the pla....
Release Date 2018/06 -
Lead Self First Before Leading Others
Author Marvin Washington , Stephen K. Hacker
At the core of exceptional leadership is the ability to lead self. Some level of proficiency can be demonstrated by simply focusing on leading others. But to achieve transformational results, leading self is essential. Cultivating self-awareness and developing a l....
Release Date 2018/06 -
Promotional Marketing, 2nd Edition
Author Roddy Mullin
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, ....
Release Date 2018/05 -
Strategic Marketing for High Technology Products
Author Thomas Fotiadis
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a....
Release Date 2018/05 -
Author Jennifer Swartz , Catherine Mary Lamberton , Ronald Paul Hill
Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field gu....
Release Date 2018/05 -
Social Media and Civic Engagement
Author John M. Carroll , Scott P. Robertson
Social media platforms are the latest manifestation in a series of sociotechnical innovations designed to enhance civic engagement, political participation, and global activism. While many researchers started out as optimists about the promise of social media for b....
Release Date 2018/05 -
Author Iliyana Stareva
The digital era’s new consumer demands a new approach to PRInbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to....
Release Date 2018/04 -
Author Brian Signorelli
Change the way you think about sales to sell more, and sell better.Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented acces....
Release Date 2018/04 -
Author Justin Champion
Develop and implement an effective content strategy tailored to your business’s needsInbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s....
Release Date 2018/04 -
Author Jo Owen
This book is your essential guide to the theory and practice of leadership. Whatever your level in an organisation, this is your practical handbook for getting to the top and staying there. Anyone can learn to be a great leader. And everyone can learn to lead bett....
Release Date 2018/04 -
Marketing, Rhetoric and Control
Author Christopher Miles
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of....
Release Date 2018/04 -
From Voices to Results - Voice of Customer Questions, Tools and Analysis
Author Robert Coppenhaver
Make the right decisions about your products and services by listening effectively to the people that matter ? your customersAbout This BookUnderstand the core components, processes and technologies available for a VOC initiativeStructure effective VOC programs and....
Release Date 2018/04 -
Understanding the Marketing Exceptionality of Prestige Perfumes
Author Howard Moskowitz , David Moskowitz , Nithda Horoszko
Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands ....
Release Date 2018/03 -
Author Angie Read , Jeff Fromm
Today’s teens are a force to be reckoned with.Businesses focused on Millennials . . . beware! Their successors are right around the corner — promising bigger challenges, but much greater opportunities.Drawn from original quantitative research and interviews, Market....
Release Date 2018/03 -
Stop Selling and Start Leading
Author Deb Calvert , Barry Z. Posner , James M. Kouzes
Make extraordinary sales happen! In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how ....
Release Date 2018/03 -
Working with Odoo 11 - Third Edition
Author Greg Moss
Transform and modernize your businesses and upgrade your enterprise management skills with Odoo 11, the most comprehensive management softwareAbout This BookUse project management along with analytics for better reportingBuild an Odoo module and integrate it with o....
Release Date 2018/03 -
Odoo 11 Development Essentials - Third Edition
Author Daniel Reis
Fast track your development skills to build resourceful, open-source business applications with Odoo 11About This BookDiscover the latest technical capabilities in Odoo 11 while you build your own appProgram business logic and manipulate data to implement specific ....
Release Date 2018/03 -
Author Soumitra Dutta , Lutz Finger
Social media and CRM data are potentially rich sources of market research data. Capabilities such as Facebook Graph hold the potential to enable us to know more about targeted groups of people than ever before, and some companies are leveraging their CRM data to ma....
Release Date 2018/02 -
Conducting competitive analysis
Author Jaime Levy
In this lesson, you'll learn that the competitive analysis helps you gain insight into current trends as to what is or is not working. Knowing the unknowns helps your team to not repeat mistakes but instead make good ideas better. A good analysis also exposes gaps....
Release Date 2018/02 -
Author Ricky W. Griffin , Ronald J. Ebert
For introductory business courses. Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for chan....
Release Date 2018/01 -
Author Tony J. Hughes
Unleash a killer combination of old and new sales strategies.How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?Old-school prospecting tactics or new-school techniques alone won’t ....
Release Date 2018/01 -
Author Phil M. Jones
The sales guide for non-sales professionalsExactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services....
Release Date 2018/01 -
Dynamics 365 Application Development
Author Nishant Rana , Deepesh Somani
Learn, develop, and design applications using the new features in Microsoft Dynamics CRMAbout This BookImplement business logic using processes, plugins, and client-side scripts with MS Dynamics 365Develop custom CRM solutions to improve your business applicationsA ....
Release Date 2018/01 -
Odoo 11 Development Cookbook - Second Edition
Author Alexandre Fayolle , Holger Brunn
Create fast and efficient server-side applications using the latest features of Odoo v11About This BookGet the most up-to-date guide on Odoo 11 to create custom and reusable modulesInterconnect your application with other systems by implementing web APIsUnderstand ....
Release Date 2018/01 -
Questions that Sell, 2nd Edition
Author Paul Cherry
Ask the questions — and get the sale.As a salesperson your product knowledge is extensive, but that’s not enough. If you fail to ask the right questions — the ones that uncover a customer’s real needs — you will never close the deal.Questions that Sell reveals adva....
Release Date 2017/12 -
Customer Service Training 101, 3rd Edition
Author Renee Evenson
Employees aren’t just the front line of any business. To customers, they are the business. Nothing is more important than arming these essential employees with the knowledge they need to find the best solution for each and every customer.Whether you’re a manager, o....
Release Date 2017/12 -
Author Judith Humphrey
Be Prepared to Lead in the Moment: Assess, think, and respond on-the-spotImpromptu shows leaders how to think on their feet and respond eloquently in every situation. Never have there been so many opportunities to inspire and influence in everyday situations -- ele....
Release Date 2017/12 -
Learn Salesforce Lightning: The Visual Guide to the Lightning UI
Author Rachelle Hoffman , Felicia Duarte
Refer to this invaluable how-to guide for basic training on Salesforce Lightning. Salespeople and technical users and consultants will no longer have to resort to learning the interface on their own, which is very time consuming.Learn Salesforce Lightning is a step....
Release Date 2017/12