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Author Dave Gerhardt , David Cancel
Real-time conversations turn leads into customersConversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purch....
Release Date 2019/01 -
Mining the Social Web, 3rd Edition
Author Mikhail Klassen , Matthew A. Russell
Mine the rich data tucked away in popular social websites such as Twitter, Facebook, LinkedIn, and Instagram. With the third edition of this popular guide, data scientists, analysts, and programmers will learn how to glean insights from social media—including who’s....
Release Date 2019/01 -
Mastering Adobe Captivate 2019 - Fifth Edition
Author Damien Bruyndonckx , Dr. Pooja Jaisingh
Create responsive eLearning content, including quizzes, demonstrations, simulations and Virtual Reality projects that fit on any device with Adobe Captivate 2019Key FeaturesBuild responsive, interactive and highly engaging learning content with Adobe Captivate 2019....
Release Date 2019/01 -
Facebook, Twitter, and Instagram For Seniors For Dummies, 3rd Edition
Author Marsha Collier
Enjoy the top social media sites with ease and security Done correctly, social media is a way to connect friends, family, and the world while still maintaining security and privacy. Facebook, Twitter, & Instagram For Seniors For Dummies, 3rd Edition offers advi....
Release Date 2018/12 -
Author John Stanton , Guilherme D. Pires
Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understa....
Release Date 2018/12 -
Developing Data Migrations and Integrations with Salesforce: Patterns and Best Practices
Author David Masri
Migrate your data to Salesforce and build low-maintenance and high-performing data integrations to get the most out of Salesforce and make it a "go-to" place for all your organization's customer information.When companies choose to roll out Salesforce, users expec....
Release Date 2018/12 -
Implementing Microsoft Dynamics 365 Business Central On-Premise - Fourth Edition
Author Alex Chow , Roberto Stefanetti
Implement Business Central and explore methods to upgrade to NAV 2018Key FeaturesLearn the key roles of Dynamics NAV partner and the roles within your customer's organization Create configuration packages and perform data migration Explore Microsoft Dynamics 365 B....
Release Date 2018/12 -
Odoo 12 Development Essentials - Fourth Edition
Author Daniel Reis
Extend your skills with Odoo 12 to build resourceful and open source business applicationsKey FeaturesExplore Odoo 12 capabilities to develop business applications Program business logic and manipulate data to implement specific business rules in your applications ....
Release Date 2018/12 -
Microsoft Dynamics NAV Development Quick Start Guide
Author Alexander Drogin
Learn development skills and improve productivity when programming in Microsoft Dynamics NAV 2018 - the popular Enterprise Resourse Planning management system used across a variety of industries for business process managementKey FeaturesSolve common business probl....
Release Date 2018/12 -
Twitter Is Not the Echo Chamber We Think It Is
Author Chrysanthos Dellarocas , Jiye Baek , Jesse Shore
The popular perception of Twitter as a social media "echo chamber," where people only receive and retweet opinions that match their own, does not reflect the data about users' actual engagement. The average Twitter user propagates more mainstream content and follo....
Release Date 2018/11 -
Bill It, Kill It, or Keep It Free?
Author Sundar Bharadwaj , Kent Monroe , Rebecca W Hamilton , Irene C.L. Ng , James C. Ander
Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows ho....
Release Date 2018/11 -
How Should Companies Talk to Customers Online?
Author Grant Packard , Sarah G. Moore , Brent McFerran
Digital customer service is becoming more widely adopted, but one place it falls short is in the language and phrases it uses. Many digital service platforms use words that alienate customers rather than engage them; selecting customer-centric language for chatbots....
Release Date 2018/11 -
Author Amy Shuen
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to....
Release Date 2018/11 -
Dynamics 365 CE Essentials: Administering and Configuring Solutions
Author Sarah Critchley
Discover how to set up core Dynamics 365 Customer Engagement functionality and learn how to build more customized processes on top of the standard capabilities. This book starts by showing you how to set up the Dynamics 365 Online system for sales, customer service....
Release Date 2018/11 -
Digital Marketer - BCS Guides to IT Roles
Author Betsy Aoki , Eileen Brown
Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need....
Release Date 2018/11 -
Author Carrie Marshall
Engaging with customers through social media is essential for businesses in this day and age. Writing for social media is different to standard business writing and it can be difficult to get right. Even big brands can get it very wrong. This book walks you through....
Release Date 2018/11 -
Social Media Data Mining and Analytics
Author Antonios Chalkiopoulos , P. Oscar Boykin , Gungor Polatkan , Gabor Szabo
Harness the power of social media to predict customer behavior and improve salesSocial media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to prod....
Release Date 2018/10 -
Author Kevin Lund
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it’s critical to stand apart beyond service and price. ....
Release Date 2018/10 -
Meaning-Making and Political Campaign Advertising
Author Dorothea Horst
Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretica....
Release Date 2018/10 -
Author Keith Rosen
"Coaching is the universal language of learning, development and change."Imagine a workplace without fear, stress or worry. Instead, you're acknowledged as a valued, contributing team player who doesn't sacrifice priorities, values, happiness or your life for you....
Release Date 2018/09 -
Author Nagraj Gornalli , Priyanka Dive
Implement DevOps for Salesforce and explore its featuresKey FeaturesLearn DevOps principles and techniques for enterprise operations in Salesforce Implement Continuous Integration and Continuous Delivery using tools such as Jenkins and Ant script Use the Force.com ....
Release Date 2018/09 -
Dynamics 365 Business Central Development Quick Start Guide
Author Duilio Tacconi , Stefano Demiliani
Understanding the new Microsoft Extension model for developmentKey FeaturesDevelop solutions for Dynamics 365 Business Central Orient yourself with the new Microsoft Extension model for development Learn modern ways to develop with Dynamics 365 Business Central Boo....
Release Date 2018/08 -
Author Syed Chand Shah
Over 25 recipes to help you design and test informative applications on the Salesforce Lightning platformKey FeaturesLearn Salesforce Lightning concepts from scratch. Build scalable enterprise apps with Salesforce design guidelines and the CSS framework Use Visualf....
Release Date 2018/08 -
Author Colleen Jones
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every ....
Release Date 2018/07 -
Author David V. Lorenzo
Every sale is made or lost in 60 seconds—make them countCold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you close the deal. With those tired tactics, you’re swimming upstream....
Release Date 2018/07 -
Leading With Emotional Courage
Author Peter Bregman
The Wall Street Journal bestselling author of 18 Minutes unlocks the secrets of highly successful leaders and pinpoints the missing ingredient that makes all the differenceYou have the opportunity to lead: to show up with confidence, connected to others, and commit....
Release Date 2018/07 -
Author James F. Grebey
Selling a business is a critical event that may occur only once in a lifetime. This is an event when you can’t afford to make a mistake. Small business owners need basic guidance from someone who doesn’t have a stake in the sale of their business. Moving On: Gettin....
Release Date 2018/07 -
Learning Salesforce Lightning Application Development
Author Mohith Shrivastava
Build, design, and style beautiful and informative applications on the Salesforce Lightning platformKey FeaturesBuild and Test Lightning Components that enhance application usability and adaptability Apply Security Best Practices to your Custom Lightning Components....
Release Date 2018/07 -
Author Kirill Konshin
Create, build and deploy universal JavaScript applications using Next.jsKey FeaturesWork with the entire tool-chain for developing universal Javascript applications with Next.js A straightforward guide to implementing server-side rendering Use Next.js to build SEO-....
Release Date 2018/07