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Marketing For Dummies, 5th Edition
Author Jeanette McMurtry
The classic, bestselling marketing guide, updated for the digital eraMarketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the rig....
Release Date 2017/06 -
Sell Like a Team: The Blueprint for Building Teams that Win Big at High-Stakes Meetings
Author Michael S. Dalis
Build a championship sales team that prepares, practices, and plays in sync—and closes every dealGone are the days of meeting a client for lunch, chatting about your product, and closing the sale over dessert. Buyers today look very differently from those of the pa....
Release Date 2017/06 -
Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners
Author Todd Kelsey
Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will....
Release Date 2017/06 -
Introduction to Search Engine Optimization: A Guide for Absolute Beginners
Author Todd Kelsey
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. ....
Release Date 2017/06 -
Introduction to Social Media Marketing: A Guide for Absolute Beginners
Author Todd Kelsey
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media mar....
Release Date 2017/06 -
Author Laura Busche
Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll lear....
Release Date 2017/06 -
Author Jessica Rich , Travis Lowdermilk
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete....
Release Date 2017/06 -
Extraordinary PR, Ordinary Budget
Author Jennifer R. Farmer
Low Cost, High Impact!Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer ....
Release Date 2017/06 -
Microsoft Dynamics 365 Extensions Cookbook
Author Rami Mounla
More than 80 recipes to help you leverage the various extensibility features available for Microsoft Dynamics and solve problems easilyAbout This BookCustomize, configure, and extend the vanilla features of Dynamics 365 to deliver bespoke CRM solutions fit for any ....
Release Date 2017/06 -
Author Mohith Shrivastava
Incorporate the power of Einstein in your Salesforce applicationAbout This BookMake better predictions of your business processes using prediction and predictive modelingBuild your own custom models by leveraging PredictionIO on the Heroku platformIntegrate Einstei....
Release Date 2017/06 -
Foundations of Electromagnetic Compatibility with Practical Applications
Author Bogdan Adamczyk
There is currently no single book that covers the mathematics, circuits, and electromagnetics backgrounds needed for the study of electromagnetic compatibility (EMC). This book aims to redress the balance by focusing on EMC and providing the background in all thr....
Release Date 2017/05 -
Social Media Marketing All-in-One For Dummies, 4th Edition
Author Deborah Ng , Jan Zimmerman
The bestselling social media marketing bookMarketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert ....
Release Date 2017/05 -
Author Andrew Waxman
Reduce or prevent risk failure losses with new and emerging technologiesRogues of Wall Street analyzes the recent risk failures and errors that have overwhelmed Wall Street for the past decade. Written by a veteran risk, compliance, and governance specialist, this ....
Release Date 2017/05 -
Essential Account Planning: 5 Keys for Helping Your Sales Team Drive Revenue
Author Mark Donnolo
Sales growth starts with planningSales accounts are harder than ever to win, let alone keep. Globalization, cloud computing, and crowdsourcing create a marketplace where any account can be lured away by a hungry startup. And the face-time advantage? Forget it. Toda....
Release Date 2017/05 -
Catering and Convention Service Survival Guide in Hotels and Casinos
Author Patti J. Shock , Lisa Lynn Backus
The role of the catering and convention service manager (CCSM) is diverse and must juggle event components. This book imparts authors’ in-depth knowledge of what a CCSM does, what emotional and technical skills are required, how to relate to planners, and exe....
Release Date 2017/05 -
The Essential Social Media Marketing Handbook
Author Gail Z. Martin
It’s time to take the fear and frustration out of social media. In today’s crowded marketplace, it’s harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement ....
Release Date 2017/05 -
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Author James C. Anderson , Manish Goyal , Andris Zoltners , Philip Kotler , Harvard Busines
Sales isn’t about pushing products or being efficient; it’s about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and sele....
Release Date 2017/05 -
Extending Microsoft Dynamics 365 for Operations Cookbook
Author Simon Buxton
Have the best tools at your fingertips to extend and maximize the efficiency of your business managementAbout This BookFollow practical and easy-to-grasp examples, illustrations and coding to make the most out of Dynamics 365 for Operations in your business scenari....
Release Date 2017/05 -
Learning Social Media Analytics with R
Author Tushar Sharma , Dipanjan Sarkar , Raghav Bali
Tap into the realm of social media and unleash the power of analytics for data-driven insights using RAbout This BookA practical guide written to help leverage the power of the R eco-system to extract, process, analyze, visualize and model social media dataLearn ab....
Release Date 2017/05 -
Marketing Management For Non-Marketing Managers
Author Heather Fitzpatrick
Although marketing-related expenses are a significant portion of most organizations’ budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment.This engaging book offers practical ways for no....
Release Date 2017/05 -
Author Sarah Warlick , Kelly Lucas , Bonnie Buol Ruszczyk
In this comprehensive guide, CPA firm marketing expert Bonnie Buol Ruszczyk teaches the art of growing a firm in the digital age, guiding the firm through exercises to help them uncover their unique value while sharing proven techniques for communicating that value....
Release Date 2017/05 -
The Most Underrated Skill in Management
Author Barbara H. Wixom , Nelson Repenning , Don Kieffer , Michael Morales , Todd Astor
According to the authors, there are few questions in business more powerful than “What problem are you trying to solve?” The authors argue that leaders who can formulate clear problem statements get more done with less effort and move more rapidly than ....
Release Date 2017/04 -
Programming Microsoft Dynamics NAV - Fifth Edition
Author Christopher D. Studebaker , David A. Studebaker , Mark Brummel
Customize your NAV applicationsAbout This BookGain from the insights and methods of industry-leading experts and tailor your applications to best suit the needs of your businessLearn through the detailed explanations and useful examples that are presented in a logic....
Release Date 2017/04 -
Author Jeb Blount
The New Psychology of SellingThe sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-incre....
Release Date 2017/03 -
Business Express: Developing Business and Customer Awareness
Author Mr. Douglas Miller
If you need to be in the know in no time at all, Business Express will get you from beginner to brilliant in the blink of an eye.This fast, focused and carefully crafted eBook will help you pick up all the essential knowledge you need about the skills that matter m....
Release Date 2017/03 -
The SEO Battlefield, 1st Edition
Author Anne Ahola Ward
Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) method....
Release Date 2017/03 -
Author Tara-Nicholle Nelson
The Transformational ConsumerThey are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will ea....
Release Date 2017/03 -
The Multigenerational Sales Team
Author David Szen , Warren Shiver
A business’s greatest asset is its experience combined with the innovative. According to estimates by the US Department of Labor, Millennials will represent roughly almost 50% of the workforce in less than 10 years. A flood of blogs, articles, and books are already....
Release Date 2017/03 -
Author Gabriel Guarino
Discover what you need to know to build your own profitable online stores using the power of Magento 2!About This BookSet up and manage your very first online store with a friendly and engaging approach using Magento 2Create your own shipping rates matrix and conne....
Release Date 2017/03 -
Mastering Salesforce CRM Administration
Author Rakesh Gupta
Learn about the Advanced Administration Certification Examination and build a successful career in Salesforce administrationAbout This BookBuild your skills and knowledge to crack the Advanced Admin Certification ExaminationLeverage the advanced administration capa....
Release Date 2017/03