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Gamification Marketing For Dummies

Never Say Sell

Using Gatsby and Netlify CMS: Build Blazing Fast JAMstack Apps Using Gatsby and Netlify CMS

Joe Attardi

Fundamentals of CRM with Dynamics 365 and Power Platform

Nicolae Tarla

Hands-On Low-Code Application Development with Salesforce

Marketing Metrics, 4th Edition

Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer,

Relationship Grit

Jon Gordon, Kathryn Gordon

YouTube Channels For Dummies, 2nd Edition

Data-First Marketing

Janet Driscoll Miller, Julia Lim, David Meerman Scot

The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

Joe Federer

Digital Marketing Management, Second Edition

Digital Marketing For Dummies, 2nd Edition

Ryan Deiss, Russ Henneberry

5-Minute Selling

Alex Goldfayn

Pitch Perfect: Raising Capital for Your Startup

Haje Jan Kamps

The Courage to Lead through Values

Next Level Sales Coaching

Steve Johnson, Matthew Hawk

Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit

Jeff Shore

Mastering Marketing Agility

Andrea Fryrear

Make Your Business Social

Lindsay Chambers, Jennifer Morehead, Heather Sallee

Smart Calling, 3rd Edition

Art Sobczak

Dynamics 365 Essentials: Getting Started with Dynamics 365 Apps in the Common Data Service

Sarah Critchley

Defcon 1 Direct Selling

Randy Gage

The New Rules of Marketing and PR, 7th Edition

David Meerman Scott

Salesforce for Beginners

Sharif Shaalan

Robotic Process Automation Projects

Nandan Mullakara, Arun Kumar Asokan

Innovative Selling

Eden White

Knockout Networking for Financial Advisors and Other Sales Producers

Michael Goldberg

Communicating with Your Customers

Vivian Lee, Brian Loveys, Aameek Singh,

It Starts With Clients

Andrew Sobel

Context Marketing Revolution

Mathew Sweezey

Gamification Marketing For Dummies

Author
Release Date 2020/10
Grow your customer base with games!Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results u....
Never Say Sell

Author
Release Date 2020/10
Learn the secrets of how recurring revenue is driven at expert firms like BCG, KPMG, EY, and moreNever Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships explains how to scale individual engagements into long-term business relationships. Cowritten ....
Using Gatsby and Netlify CMS: Build Blazing Fast JAMstack Apps Using Gatsby and Netlify CMS

Author Joe Attardi
Release Date 2020/10
Leverage the powerful new combination of Gatsby and Netlify CMS, a free open source content management solution, to build blazing fast apps. This book shows you how to create a React-powered website using the Gatsby framework for the frontend, and Netlify CMS as the conte....
Fundamentals of CRM with Dynamics 365 and Power Platform

Author Nicolae Tarla
Release Date 2020/10
Explore the latest features of Dynamics 365 and Power Platform's out-of-the-box tools to build custom business solutions for your organizationKey FeaturesDiscover impressive Dynamics 365 features to transform your business and increase productivityLeverage the platform'....
Hands-On Low-Code Application Development with Salesforce

Author
Release Date 2020/10
Explore a wide range of low-code tools in the Salesforce platform for building customized CRM applications without writing any codeKey FeaturesCreate apps with a rich user experience without paying for costly developersLeverage Salesforce Lightning Platform's declarative features to build professio....
Marketing Metrics, 4th Edition

Author Neil T. Bendle , Paul W. Farris , Phillip E. Pfeifer
Release Date 2020/09
Your Definitive, Up-to-Date Guide to Marketing MetricsChoosing Them, Implementing Them, Applying ThemThis award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned exper....
Relationship Grit

Author Jon Gordon , Kathryn Gordon
Release Date 2020/09
Great relationships don’t happen by accident—they take commitment, hard work, and grit Bestselling author Jon Gordon is back with another life-affirming book. This time, he teams up with Kathryn Gordon, his wife of 23 years, for a look a....
YouTube Channels For Dummies, 2nd Edition

Author
Release Date 2020/09
Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel.....
Data-First Marketing

Author Janet Driscoll Miller , Julia Lim , David Meerman Scot
Release Date 2020/09
Supercharge your marketing strategy with data analyticsIn Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.Digital transformation has ....
The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

Author Joe Federer
Release Date 2020/09
A thought-provoking new approach to the digital economy and how brands can create authentic engagement by understanding the fundamental motivations behind human psychology from the former Head of Brand Strategy at RedditLeading marketing practitioner and thought leader Jo....
Digital Marketing Management, Second Edition

Author
Release Date 2020/09
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your br....
Digital Marketing For Dummies, 2nd Edition

Author Ryan Deiss , Russ Henneberry
Release Date 2020/08
Get digital with your brand today!Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new custom....
5-Minute Selling

Author Alex Goldfayn
Release Date 2020/08
WALL STREET JOURNAL BESTSELLER Add 50% to 100% to Your Sales—In 5 Minutes Per Day 5-Minute Selling presents a proven, simple process that can double your sales, even if you don't have time for an elaborate new sales system. When you spend your days scrambling to take ord....
Pitch Perfect: Raising Capital for Your Startup

Author Haje Jan Kamps
Release Date 2020/08
You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the p....
The Courage to Lead through Values

Author
Release Date 2020/07
As society rapidly increases in complexity, we are in great need of sustainable leadership in accord with beliefs and values as we experience continuous changes. The Courage to Lead through Values: How Management by Values Supports Transformational Leadership, Culture, and Success is about having th....
Next Level Sales Coaching

Author Steve Johnson , Matthew Hawk
Release Date 2020/07
PRAISE FOR NEXT LEVEL SALES COACHING"Steve Johnson and Matthew Hawk have created the most comprehensive, actionable, step-by-step guide for successful sales management I've seen in 25 years as a corporate training and development professional. Creating sales teams that s....
Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit

Author Jeff Shore
Release Date 2020/07
Award-winning sales coach Jeff Shore shows sales professionals how to apply buyer psychology to personalize follow-ups, serve customers—and seal the deal faster.What does a sales professional do when the customer says, “Not yet”? Companies have invested thousands and eve....
Mastering Marketing Agility

Author Andrea Fryrear
Release Date 2020/07
The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This....
Make Your Business Social

Author Lindsay Chambers , Jennifer Morehead , Heather Sallee
Release Date 2020/07
In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts.Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business o....
Smart Calling, 3rd Edition

Author Art Sobczak
Release Date 2020/06
Master cold-calling and eliminate rejection foreverIn the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer, Art Sobczak packs even more powerful insight into what many people fear: prospecti....
Dynamics 365 Essentials: Getting Started with Dynamics 365 Apps in the Common Data Service

Author Sarah Critchley
Release Date 2020/06
Discover what the Common Data Service is and how Dynamics 365 fits in the Power Platform. Learn how to set up core Dynamics 365 Customer Engagement functionality and build more customized processes using model-driven apps. This book covers the Dynamics 365 Online system f....
Defcon 1 Direct Selling

Author Randy Gage
Release Date 2020/05
The leading authority on network marketing shares everything you need to know to lead a successful direct sales team.Defcon 1 Direct Selling is the must-have playbook for anyone leading a direct sales team. It’s Gage’s follow up to the international bestseller....
The New Rules of Marketing and PR, 7th Edition

Author David Meerman Scott
Release Date 2020/05
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated informationIn the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace wi....
Salesforce for Beginners

Author Sharif Shaalan
Release Date 2020/05
Get a 360-degree view of the Salesforce platform and learn how to use it for sales, service, marketing, and automating business processes.Key FeaturesUnderstand how to use core Salesforce objects for maximum efficiency Build various dashboards and reports to analyze resu....
Robotic Process Automation Projects

Author Nandan Mullakara , Arun Kumar Asokan
Release Date 2020/05
Learn RPA by building business solutions such as ERP and CRM automation, software robots, and intelligent process automation from scratchKey FeaturesUse popular RPA tools Automation Anywhere A2019 and UiPath, for real-world task automation Build automation solutions for ....
Innovative Selling

Author Eden White
Release Date 2020/05
Innovative Selling is a unique book for corporate sales professionals and their sales leaders about how to prepare, manage, cope, and succeed at corporate global sales.Recent research has discovered concerning underlying discontent with professional sales people who repre....
Knockout Networking for Financial Advisors and Other Sales Producers

Author Michael Goldberg
Release Date 2020/04
90% of financial advisors fail at being financial advisors. Why? Because advisors, brokers, reps, and agents need to see more people to make more sales appointments. And nobody in their firm, agency, branch, or shop trains them how! Knockout Networking for Financial Advis....
Communicating with Your Customers

Author Vivian Lee , Brian Loveys , Aameek Singh
Release Date 2020/04
Hear "automated customer service" and you probably shudder at the thought of chatbots that don’t understand your question or phone system labyrinths with live agents nowhere to be found. Today, enterprises in droves are turning to conversational AI to improve the automate....
It Starts With Clients

Author Andrew Sobel
Release Date 2020/03
World-renowned client relationship authority shows you how to dramatically grow your business by mastering fourteen critical client development challengesAndrew Sobel, author of the international bestsellers Clients for Life and Power Questions, offers....
Context Marketing Revolution

Author Mathew Sweezey
Release Date 2020/03
In a world of limitless media noise, how can businesses break through to customers? Context.We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume conten....

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