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Salesforce.com For Dummies, 5th Edition
Author Matt Kaufman , Liz Kao , Tom Wong
Your fun and easy introduction to Salesforce.com and its latest toolsThe frontrunner in the customer relationship management (CRM) market, Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Salesfo....
Release Date 2014/04 -
Social Customer Experience: Engage and Retain Customers through Social Media
Author Joe Cothrel , Dave Evans
Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans's earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 w....
Release Date 2014/04 -
Microsoft Dynamics CRM 2013 Marketing Automation
Author Sandeep Chanda , Alok Singh
Implement effective marketing strategies using Microsoft Dynamics CRM 2013In DetailThis practical guide offers you a clear business perspective of Microsoft Dynamics CRM 2013 and helps to make your marketing efforts more profitable. The book is organized into six ch....
Release Date 2014/04 -
Author Magulan D
Revolutionize the use of simple query strings to make them more efficient using SOQLIn DetailThis practical guide will tell you everything you need to know about SOQL statements. You will learn the optimum way to write complex SOQL statements with this easy-to-under....
Release Date 2014/04 -
Legendary Service: The Key is to Care
Author Kathy Cuff , Victoria Halsey , Ken Blanchard
Take Care of Your Customers--or Someone Else Will! Legendary Service Great customer service is a concept organizations love to be known for. Yet most people consider the service they receive to be average, at best. Successful companies make the connection between ....
Release Date 2014/03 -
What Makes a Great Training Organization?: A Handbook of Best Practices
Author Russ Hall , Ken Taylor , Doug Harward
All learning leaders want their organizations to be perceived as great, but what makes a “great” training organization? How does a training organization achieve greatness, particularly from the perspective of the corporation, the learners, and any customers, client....
Release Date 2014/03 -
How to Win: The Argument, the Pitch, the Job, the Race
Author Rob Yeung
NEVER COME SECOND PLACE AGAINIf you're not winning, you're losing. And you don't want to be a loser, do you?Life is full of opportunities to win or lose on a daily basis. Want to win arguments, negotiate better and get your way in more discussions? Want to pitch ....
Release Date 2014/03 -
Author Barton Biggs
Released to the public for the first time, writings by the incomparable Barton BiggsLong considered one of the best brains on Wall Street, Barton Biggs acquired the stature of a legend within his lifetime. Among his many coups, he accurately called the rise and fall....
Release Date 2014/03 -
Author Dayna Rothman
Learn how to get your message heard above the online noiseThe buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packe....
Release Date 2014/03 -
Author Cass R. Sunstein
Many of us are being misled. Claiming to know dark secrets about public officials, hidden causes of the current economic situation, and nefarious plans and plots, those who spread rumors know precisely what they are doing. And in the era of social media and the Int....
Release Date 2014/03 -
Author Paul Born
Community shapes our identity, quenches our thirst for belonging, and bolsters our physical, mental, emotional, and economic health. But in the chaos of modern life, community ties have become unraveled, leaving many feeling afraid or alone in the crowd, grasping at....
Release Date 2014/03 -
Microsoft Dynamics AX 2012 R2 Services
Author Kenny Saelen , Klaas Deforche
Using Microsoft Dynamics AX to create and run your own services is made plain sailing with this in-depth tutorial. Covering everything from document services to building customized services and batch processing, it’s the complete guide.In DetailIntegrating Microsoft....
Release Date 2014/03 -
Pragmatic Application of Service Management
Author Mark Thomas , Suzanne Van Hove
Enhanced IT Service Management though integrated management frameworksWith the increasing popularity of ITIL® as a framework for IT Service Management (ITSM), a number of organizations have realized that this approach is sometimes not enough on its own. As a result,....
Release Date 2014/03 -
Kick-Ass Social Commerce for E-preneurs
Author John Lawson , Debra Schepp
Youre not alone. Almost all businesses are marketing online these dayseveryone tweets, posts to social networks, and blogs. What youre doing now is not enough to make your business stand out.Forget what all the self-proclaimed social media gurus are telling you. Bei....
Release Date 2014/03 -
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Author Jessica Gioglio , Ekaterina Walter
Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos.Filled....
Release Date 2014/02 -
Does Your Content Work?: Why Evaluate Your Content—and How to Start
Author Colleen Jones
You know that web content is the text, images, audio, and video in your website or web application—but how do you ensure that your content is truly effective? Does Your Content Work addresses this key question, illustrating the importance of applying content evaluat....
Release Date 2014/02 -
Media Servers for Lighting Programmers
Author Vickie Claiborne
Media Servers for Lighting Programmers is the reference guide for lighting programmers working with media servers – the show control devices that control and manipulate video, audio, lighting, and projection content that have exploded onto the scene, becoming the in....
Release Date 2014/02 -
Practical IT Service Management, 2nd Edition
Author Thejandra BS
How can you ensure that IT problems do not damage your business?IT is integral to modern organisations, and the way you manage it can make or break your business.IT service management - not just for the IT directorIt is not enough for the IT manager to understand t....
Release Date 2014/02 -
Author Stanley E. Fawcett , CSCMP , Amydee M. Fawcett
This is the most authoritative and complete guide to planning, implementing, measuring, and optimizing world-class supply chain order fulfillment and customer service processes. Straight from the Council of Supply Chain Management Professionals (CSCMP), it brings to....
Release Date 2014/01 -
Author Shannon Belew
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening ....
Release Date 2014/01 -
The Art of Membership: How to Attract, Retain and Cement Member Loyalty
Author Sheri Jacobs
Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and....
Release Date 2014/01 -
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
Author Tim Halloran
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing relationship, and....
Release Date 2014/01 -
Power Relationships: 26 Irrefutable Laws for Building Extraordinary Relationships
Author Jerold Panas , Andrew Sobel
The Relationship Laws that Drive SuccessThere are powerful but invisible laws that determine whether your relationships —with your clients, colleagues, and friends—will thrive or wither. These relationship laws are ever-present. When you align with them, the results....
Release Date 2014/01 -
Author Matt Oechsli
Attract and retain affluent customers and clientsMuch has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent....
Release Date 2014/01 -
Social Media for Musicians: YouTube
Author Gary Hiebner
Achieving success as a musician today requires talent, persistence, and a healthy dose of social media savvy. Budding musicians have always been faced with the task of getting the word out and attracting fans. Today, more than ever, much of that audience-building pr....
Release Date 2014/01 -
The Handbook of Global Media and Communication Policy
Author Robin Mansell , Marc Raboy
The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences.Provides the most up to date and comp....
Release Date 2014/01 -
Author Wei-Lun Chang
The shifting focus of service from the 1980s to 2000s has proved that IT not only lowers the cost of service but creates avenues to enhance and increase revenue through service. The new type of service, e-service, is mobile, flexible, interactive, and interchan....
Release Date 2014/01 -
Author Jeff Saperstein , Hunter Hastings
This is a must-read for anyone trained in traditional process improvement or business architecture. In surprisingly clear language this book lays out the essentials of service thinking, and how the service paradigm transforms the way in which organizations inno....
Release Date 2014/01 -
Customers Inside, Customers Outside
Author Michael W. Lowenstein
Over the past several years, leading companies have entered a period of major marketing and operational adjustment and convergence, or intersection. It’s a reaction to a critical fact of life: Customers—not organizations— now control the decis....
Release Date 2014/01 -
Author Paul Nunes , Larry Downes
In recent years a new—disquieting—form of disruptive innovation has emerged, one that beats incumbents on both price and quality right from the start and quickly sweeps through every customer segment. This kind of “big bang” disruption can devastate entire product l....
Release Date 2014/01