It’s the mantra and the rallying cry of the designer. Failure means you tried a solution, and it didn’t work. But knowing that solution didn’t work is an advantage.
It’s wisdom. It’s insight. It’s experience you can build upon.
It takes a lot of courage to try, and to fail. But you’ll never reach a brilliant solution unless you try, and fail, and try and fail, and try and fail... And keep trying and failing, until you get it just right.
Be silly! Be dramatic! Be stoic! Be secretive! Enjoy exploring unlikely answers and misfit possibilities. They just might take you down an unexpected path to the perfect solution. In the Adventures of Experience Design, there are no dead ends.