Introduction
Starting the Adventure
The path ahead
SPONGE
Working with assumptions
Creating research questions
Active listening
Basic body language
Spotlight: Personas
The SPONGE challenge
SPARK
Choosing improvements
Defining the problem
Understanding impact
Sparking a solution idea
Exploring solutions
The SPARK challenge
SPLATTER
Why designers sketch concepts
Visual language
Sketching many concepts
It’s no shame to reframe
Working with constraints
Brainstorming essentials
Detecting patterns
The SPLATTER challenge
SCULPT
The power of a savvy no
Design principles
Context of use
Feasibility, viability, desirability
Now featuring... Features!
Under prioritization pressure
Interactive prototypes
Sketching a digital prototype
Testing a paper prototype
After the test
Physical prototypes
The SCULPT challenge
STORYTELL
Solutions with personality
Brand building blocks
Brand voice & tone
Brand bibles
Make your marketing
Know your audience
Storytelling platforms
Storytelling challenge
Coming Down from the Mountain
Activity Answers & Resources