- Cover image
- Title page
- Table of Contents
- Copyright
- List of figures and tables
- Preface
- About the author
- Chapter 1: Introduction
- Chapter 2: The academic status and theoretical constitution of consumption
- Chapter 3: Classical theories of consumption
- Chapter 4: Consumption and economic law
- Chapter 5: The macro-control system on the consumption market
- Chapter 6: Consumption, the fundamental driving force of economic development
- Section 1 On research formula of consumption
- Section 2 Consumption creates demand
- Section 3 Consumption promotes three major divisions of labor
- Section 4 Consumer demand and consumption
- Section 5 Promotion of consumption and production
- Section 6 Consumption promotes scientific research and production competition
- Section 7 Consumption is the fundamental driving force of economic development
- Chapter 7: Consumption, distribution and taxation
- Section 1 Relations between distribution, consumption and superstructure
- Section 2 The contradiction between consumption and consumers
- Section 3 Consumption and distribution
- Section 4 Distribution, consumption, production and production relations
- Section 5 Consumption and scientific research
- Section 6 Consumption and taxation
- Section 7 The relationship between consumption, taxation and scientific research
- Section 8 The relationship between taxation, consumption and production
- Section 9 The relationship between consumption and donation
- Section 10 Scientific and reasonable taxation policies to promote continuous growth of three important consumptions
- Chapter 8: The consumption chain
- Chapter 9: Consumption and surplus value
- Chapter 10: Consumption and the progress of social civilization
- Section 1 Generation of consumption and society
- Section 2 Generation of slave society and the progress and development of three major consumptions
- Section 3 Generation of production consumption and class
- Section 4 The origin of consumption, family, private ownership, and state
- Section 5 National distribution, and the contradiction between consumers and social harmony
- Section 6 Consumption creates scientific research and science and technology and drives the progress of social civilization
- Chapter 11: Thinking methods and consumption practice
- Chapter 12: The law of thought and leadership management
- Section 1 The importance of following the law of thought and improving soft management
- Section 2 The law of ideological tendency of thinking activities
- Section 3 Educate people with advanced culture and thought
- Section 4 Three important consumptions and ideological work
- Section 5 The general law of thinking by young people
- Section 6 The law of thought under special conditions
- Section 7 Adhere to the guideline of coaching
- Section 8 Care about people’s living consumption
- Section 9 Moral education
- Section 10 Style construction
- Section 11 Ideological education and strict requirements
- Section 12 Establish an ideological work net
- Section 13 The essence of ideological work
- Section 14 Become skilled in the holistic method
- Section 15 Become skilled in the work method of ‘one key to open one lock’
- Section 16 Emphasize ideological work for intellectuals
- Chapter 13: Leadership management art and method
- Chapter 14: National macro leadership management
- Section 1 National factors
- Section 2 National systematic and integral management functional factors
- Section 3 The comprehensive national power factor
- Section 4 Macro consumption, and social consumption and wealth distribution management
- Section 5 Living consumption-centered macro-market regulation and control under a state-led economy
- Section 6 Macro consumption and financial management
- Section 7 Social security consumption and management
- Section 8 State security consumption and management
- Section 9 State consumption and management
- Section 10 Consumption and employment
- Section 11 Education, scientific research consumption, and management
- Section 12 Consumption import and export trade management
- Section 13 Social security consumption and management
- Section 14 Consumption and resource allocation management
- Section 15 Consumption and population management
- Chapter 15: Enterprise leadership management
- Section 1 The concept of enterprise
- Section 2 The concept of enterprise leadership management
- Section 3 The philosophy of enterprise leadership management
- Section 4 Consumption, control, and management of enterprise operation planning budget benefits
- Section 5 Reinforce enterprise goals, and develop and initiate non-comprehensive market competition products to improve two enterprise efficiencies
- Section 6 Consumption and enterprise decision management
- Section 7 Consumption and organization management
- Section 8 Consumption and consumption object management
- Section 9 Enterprise object management
- Section 10 Consumption and the management of resource allocation
- Section 11 Consumption and enterprise management mode
- Section 12 Consumption and enterprise regulation and discipline management
- Section 13 Enterprise distribution policy and management
- Section 14 Enterprise strategy, tactics, plan and management
- Section 15 Enterprise consumption and assessment management
- Section 16 Supervision
- Section 17 Safety management
- Section 18 Development of enterprise operation consumption management and team building
- Section 19 Consumption and product quality management
- Section 20 Enterprise management
- Notes
- Chapter 16: Marketing leadership management
- Section 1 Concept and development of marketing
- Section 2 Large market system service marketing directed at consumer target needs
- Section 3 Analysis of the concept of large market system service marketing directed at consumer target needs
- Section 4 Consumption, marketing management and marketing mode
- Section 5 Marketing management mode
- Section 6 Consumption and marketing culture
- Section 7 Handle nine major relations in the marketing process
- Section 8 Three basic points of marketing and dynamic leadership management
- Section 9 Apply operation research to improve marketing management
- Section 10 Strategies, tactics, guidelines and principles of marketing
- Chapter 17: Family consumption and wealth management
- Section 1 Family living consumption fund income and wealth management
- Section 2 Family living consumption fund source and its relation with production consumption
- Section 3 Total production consumption creates consumption fund and consumption
- Section 4 Family living consumption is at the core of three important consumptions
- Chapter 18: Enterprise leadership management under China’s national conditions
- Section 1 Enterprise management under China’s national conditions
- Section 2 Leadership management development effectiveness
- Section 3 Three forces and leadership management
- Section 4 The political quality of enterprise leaders
- Section 5 Enterprise culture management
- Section 6 China marketing team building outline
- Section 7 Quality of leaders and managers (Sanzhu Company as an example)
- Section 8 The philosophy of professional managers in China
- Section 9 Conclusion
- Postscript
- References
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