List of figures and tables
Figures
2.1. Consumption theory framework 35
10.1. Technology and civilization from the Stone Age to the age of electrical information 211
14.1. The life cycle of consumption and consumption creation for humans 323
15.1. An individual’s demand of an enterprise 334
15.2. Cost–volume benefit loss and profit function and breakeven point 340
15.3. Cost–volume benefits under budget management (1) 342
15.4. Cost–volume benefits under budget management (2) 343
15.5. Cost–volume benefits under budget management (3) 343
15.6. Cost–volume benefits under budget management (4) 344
15.7. Enterprise’s profit benefits budget management system 345
15.8. Innovation characteristics of Yellow Tail Wine 361
15.9. Strategic layout of Yellow Tail Wine 362
15.10. Four step movement framework 363
15.11. The organizational structure of conference marketing (flat management) – raw material inventory budgeting 376
15.12. Different functions within enterprise management 385
Tables
14.1. Life expectancy in some countries in 1997 and in China in 1940–2005 320
14.2. Rise in gross national income, population, and annual grain and meat outputs in China, 1946–1997 326
15.1. Information required in a firm budget benefits management plan 349
15.2. Information required in an annual sales plan budget (Yuan) 350
15.3. Information required in an operation profit benefits budget of service production enterprise plan (Yuan) 351
15.4. Information required in a budget for an inventory finished product (Yuan) 351
15.5. Information required in a sales expenses budget (related to performance) (Yuan) 352
15.6. Information required in a departmental management expenses budget (Yuan) 353
15.7. Information required in a cash budgeting management plan (Yuan) 354
15.8. Sample annual operating target plan 358
16.1. The supply and demand elements of marketing 398
17.1. Hypothetical financial management of household consumption funds (Yuan) 425
17.2. Hypothetical fiscal management of household funds (Yuan) 425
17.3. Hypothetical use of household living consumption funds in financing management five years later (Yuan) 426