Table of Contents
Major academic purposes of this book
Academic and practical significance of this book
Chapter 2: The academic status and theoretical constitution of consumption
Section 1 Scientific implications for human consumption
Section 2 The academic status of consumption
Section 3 Classification of human consumption
Section 4 The theoretical framework of consumption
Chapter 3: Classical theories of consumption
Section 1 Consumption theory in Chinese traditional culture
Section 2 Consumption theory in Western economics
Section 3 The consumption theory of Karl Marx
Section 4 The consumption thought of Deng Xiaoping
Chapter 4: Consumption and economic law
Section 1 Law of three important consumptions leading to the circular spiral development of economy
Section 2 Market financial and economic law
Section 3 State intervention in market financial and economic law
Chapter 5: The macro-control system on the consumption market
Section 2 Purpose, means, and factors of national macro control of market financial and economic law
Chapter 6: Consumption, the fundamental driving force of economic development
Section 1 On research formula of consumption
Section 2 Consumption creates demand
Section 3 Consumption promotes three major divisions of labor
Section 4 Consumer demand and consumption
Section 5 Promotion of consumption and production
Section 6 Consumption promotes scientific research and production competition
Section 7 Consumption is the fundamental driving force of economic development
Chapter 7: Consumption, distribution and taxation
Section 1 Relations between distribution, consumption and superstructure
Section 2 The contradiction between consumption and consumers
Section 3 Consumption and distribution
Section 4 Distribution, consumption, production and production relations
Section 5 Consumption and scientific research
Section 6 Consumption and taxation
Section 7 The relationship between consumption, taxation and scientific research
Section 8 The relationship between taxation, consumption and production
Section 9 The relationship between consumption and donation
Chapter 8: The consumption chain
Section 1 Consumption and the consumption chain
Section 2 The macro-consumption chain
Section 3 The micro-consumption chain
Section 4 The research consumption chain to change the marketing mode
Chapter 9: Consumption and surplus value
Section 1 Recognition and reference of capitalist production and circulation law
Section 2 Special surplus product value realization law in commodity circulation
Section 3 Socialist surplus product value accumulation law
Chapter 10: Consumption and the progress of social civilization
Section 1 Generation of consumption and society
Section 2 Generation of slave society and the progress and development of three major consumptions
Section 3 Generation of production consumption and class
Section 4 The origin of consumption, family, private ownership, and state
Section 5 National distribution, and the contradiction between consumers and social harmony
Chapter 11: Thinking methods and consumption practice
Section 1 Concept and importance of thinking method
Section 2 Seven basic thinking methods
Section 3 Apply materialistic dialectics to discuss consumption law
Chapter 12: The law of thought and leadership management
Section 1 The importance of following the law of thought and improving soft management
Section 2 The law of ideological tendency of thinking activities
Section 3 Educate people with advanced culture and thought
Section 4 Three important consumptions and ideological work
Section 5 The general law of thinking by young people
Section 6 The law of thought under special conditions
Section 7 Adhere to the guideline of coaching
Section 8 Care about people’s living consumption
Section 11 Ideological education and strict requirements
Section 12 Establish an ideological work net
Section 13 The essence of ideological work
Section 14 Become skilled in the holistic method
Section 15 Become skilled in the work method of ‘one key to open one lock’
Section 16 Emphasize ideological work for intellectuals
Chapter 13: Leadership management art and method
Section 1 Study consumption law and improve leadership management art
Section 2 Learn to apply 38 methods
Section 3 Talents, career and platform
Section 4 Matters needing attention for marketing management
Chapter 14: National macro leadership management
Section 2 National systematic and integral management functional factors
Section 3 The comprehensive national power factor
Section 4 Macro consumption, and social consumption and wealth distribution management
Section 5 Living consumption-centered macro-market regulation and control under a state-led economy
Section 6 Macro consumption and financial management
Section 7 Social security consumption and management
Section 8 State security consumption and management
Section 9 State consumption and management
Section 10 Consumption and employment
Section 11 Education, scientific research consumption, and management
Section 12 Consumption import and export trade management
Section 13 Social security consumption and management
Section 14 Consumption and resource allocation management
Section 15 Consumption and population management
Chapter 15: Enterprise leadership management
Section 1 The concept of enterprise
Section 2 The concept of enterprise leadership management
Section 3 The philosophy of enterprise leadership management
Section 4 Consumption, control, and management of enterprise operation planning budget benefits
Section 6 Consumption and enterprise decision management
Section 7 Consumption and organization management
Section 8 Consumption and consumption object management
Section 9 Enterprise object management
Section 10 Consumption and the management of resource allocation
Section 11 Consumption and enterprise management mode
Section 12 Consumption and enterprise regulation and discipline management
Section 13 Enterprise distribution policy and management
Section 14 Enterprise strategy, tactics, plan and management
Section 15 Enterprise consumption and assessment management
Section 18 Development of enterprise operation consumption management and team building
Section 19 Consumption and product quality management
Section 20 Enterprise management
Chapter 16: Marketing leadership management
Section 1 Concept and development of marketing
Section 2 Large market system service marketing directed at consumer target needs
Section 4 Consumption, marketing management and marketing mode
Section 5 Marketing management mode
Section 6 Consumption and marketing culture
Section 7 Handle nine major relations in the marketing process
Section 8 Three basic points of marketing and dynamic leadership management
Section 9 Apply operation research to improve marketing management
Section 10 Strategies, tactics, guidelines and principles of marketing
Chapter 17: Family consumption and wealth management
Section 1 Family living consumption fund income and wealth management
Section 2 Family living consumption fund source and its relation with production consumption
Section 3 Total production consumption creates consumption fund and consumption
Section 4 Family living consumption is at the core of three important consumptions
Chapter 18: Enterprise leadership management under China’s national conditions
Section 1 Enterprise management under China’s national conditions
Section 2 Leadership management development effectiveness
Section 3 Three forces and leadership management
Section 4 The political quality of enterprise leaders
Section 5 Enterprise culture management
Section 6 China marketing team building outline
Section 7 Quality of leaders and managers (Sanzhu Company as an example)