Jumping into the Deep End

Believe it or not, there are many companies that have little or no knowledge of social media, much less social media security. They are hesitant to join in for many reasons but that doesn’t stop third parties from affecting a brand in the social media sphere. How to address these challenges is part of the process we have put together in this book. By laying out a model for addressing the key concerns around social media security, a company can develop a plan that allows it to jump into social media usage.

Traditional security models, such as ISO standards and NIST standards, provide an understandable step-by-step guide to implementing a secure process for achieving security goals. This same process can be put in place for social media security, using the H.U.M.O.R. Matrix or some other model. This way, companies can gain a level of comfort in knowing they have a roadmap to follow.