How to Make Good Use of Reputation Information

Whether it’s accurate or not, complete or incomplete, balanced or skewed, the “information” that the public sees about your company defines their perception of who you are. One distorted blog post of your product could have a huge effect on your company, whether it’s true or not. With a proactive approach to gathering information about who is attacking your reputation, you can defend against any brand attacks quickly and manage the story. By managing your reputation proactively, you can

Efficiently collect, aggregate, and disseminate information about your brand

Anticipate threats and react quickly

Defend against geographically diverse sources

Facilitate cooperation between business partners to defend a brand

Communicate facts to customers

Provide cost-effective feedback and perception management with free tools