Wrap Up

Online reputation management (ORM) is a critical and ongoing process in today’s socially networked world. The first step is to decide what should be monitored. Most companies need to monitor employees, the public, competitors, and perhaps the overall industry. The second step is to determine how best to monitor for key search terms and important activities relevant to your company. How to accurately report this data is next. Finally, you have to keep updating the tools you use. As the social media landscape changes, new tools will be developed to keep abreast of the changing environment. To effectively complete your H.U.M.O.R. Matrix, you must implement some form of ORM solution.

Improvement Checklist

Does your ORM solutions consist of a combination of real-time and digest reports?

Have you created a database of keywords applicable to your organization?

Are you monitoring keywords applicable to your competitors, industry, suppliers, and products?

Are you keeping track of your measurement baseline strength, sentiment, passion, and reach against stated organization goals over time?